Your Chiropractic Practice: The Bare Bones of Promoting Your Facebook Page
Running your Chiropractic business is not so difficult, marketing-wise, right? You just open up you doors and people come walking in, right? Wrong. So, why would you treat your Facebook marketing like this? Don’t make the mistake most of your peers are making. Set up your Facebook marketing so that you have the most popular page online.
Set Up A Dedicated URL For Your Page
Your dedicated URL personalizes the Facebook page and does something very important: it gives you a brand name on Facebook. A lot of your peers are just using the default URL string, which is an unholy string of numbers. This is not only ugly, it’s unmarketable. Imagine trying to tell someone at a party about your Facebook page, “Like my page – it’s 78476749372064”
There’s no way that’s going to fly. It’s much easier to tell them “Jim’s Chiropractic” (or, whatever your business name is).
Don’t “Like” Your Own Page
A lot of people do this, and Facebook even recommends you do it when you first create your page. But, think about it for a moment. How much sense does this really make? It’s like standing outside your office and yelling to other people just how great your practice is.
This is exactly the kind of self-promotion you don’t want to do. It makes you look foolish and self-absorbed. Instead, ask a few friends who have been to your office to visit your Facebook page and “like” it to get the ball rolling.
Send Out One Invite
Send out invitations to your Facebook friends online. This is an easy win because a lot of your friends will “like” your page if you just ask them to. Even if they’ve never been there to get an adjustment, odds are they want to support you or they wouldn’t be friends with you online.
Start Marketing Offline
Include your Facebook page on all chiropractic new patients forms. Why? Because some of your patients might not know that you even have a Facebook page. And, any copies that go to the patient should include all of your contact and media information – like your Facebook page.
You can also contact your local paper and ask to take out an ad, or submit a press release. Finally, consider making a donation to a local non-profit in exchange for a link back to your Facebook page. You might even consider making a donation to a local high school to get advertising at the home games.
Start Marketing Via Facebook
Facebook includes a lot of smart advertising solutions for getting your brand out there on the site. Its contextual advertising is probably the best, and it’s also easy to set up. It’s going to cost you a few hundred dollars for a thousand or so “likes.” But, if you put in the wrench time, you’ll end up with a lot of potential new customers.
Send Out Online Press Releases
Online press releases work a bit differently from offline press releases. Online companies, like PRWeb, will allow you to put together the equivalent of an advertorial to get your company’s message out there.
It’s not overt advertising, but it does link out to your web properties where you can market yourself. This is an easy win, since the good PR companies on the Internet send your release out to major publications like USA Today and The Wall Street Journal.
Guest Author :
William Hanlon’s marketing career spans many years. With a particular knack for the health sector, he often blogs about the ins and outs of today’s marketing strategies for modern businesses.
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