You Need Lawyers of Distinction for Marketing Purposes
One key to any successful company no matter what the industry is is effective advertising and marketing techniques. Unless you’re the only firm or company that offers that specific product or service, you’re bound to face some level of competition. Saturated industries face the most competition. In the United States alone, there are over 1.3 million lawyers with an addition 35,000 young lawyers being added to the workforce every single year. For this reason, it’s hard to distinguish yourself amongst people with the same level of education and experience.
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You can get creative with your advertising budget, posting advertisements in well-renowned magazines or newspapers, buy a banner in a populated outdoor area, send mail to people looking for lawyers, or even look to social media. All of this is going to cost you a pretty penny in order to be as effective as you need it to be. The ABA Journal cites how pay per click advertising and SEO can cost hundreds or even thousands of dollars per month, an impossible expense for smaller firms. For this reason, it’s hard to separate yourself from the pack and go off on your own rather than working for a major firm. Making that leap can be expensive but lucrative in the long run.
Lawyers of Distinction, a vanity legal marketing organization works to make this sort of advertising a feasible option for those firms and individual lawyers that don’t have a large budget for advertising and marketing. In order to become a part of Lawyers of Distinction, you must either nominate yourself, or a peer within the industry must nominate you. From there, the Selection committee will vet the applications, determine your level of ethics, professional standards, and conduct a background check. If you meet all the standards and stand out amongst other applicants, you will be invited to become a member of Lawyers of Distinction. Becoming a member is a prestigious honor because no more than 10% of the attorneys in any given state are admitted into the society.
One of the very popular benefits of the membership include the plaque you’ll receive in the mail, serving the purpose of representing your membership within your office for your current or prospective clients to see. Aside from that, there are many benefits that come with the membership that will pay off tremendously. According to this article in the ABA Journal, “ they publicize member names year-round through press releases and online announcements in The New York Times, USA Today, Fox News, CNN, Huffington Post, and on social media, including Facebook and Twitter.” In addition to this, membership rosters are also listed in prestigious publications including the New York Times, Bar Journals, The National Bar Journal, Trial Magazine, and many other outlets. By displaying your name in industry-relevant material, your service is always being promoted to people within the industry and prospective clients. This “multi-pronged” approach offers amazing marketing opportunities for the best price.
Just recently, Lawyers of Distinction added a feature to their website where you can now search through members. This can be used to find quality representation in your area, a feature not yet implemented within other recognition groups. The directory currently has 5000 hits a day, meaning if you’re a member, your name is getting out there to people who are looking for an attorney. Lawyers of Distinction doesn’t allow members to pay extra to be ranked higher or gather more views, making it an even playing field for all members.
Having a profile on Lawyers of Distinction is only possible if you become a member. The honor in itself is incredible, but the valuable perks that come along with it are also great. If you would like to take your practice to a higher level, consider applying to Lawyers of Distinction today.
Author: Summet Manhas
