Wisconsin vending company, Three Square Market, hosts ‘chip party’ to microchip 50 employees

A Wisconsin vending machine company threw a “chip party” on Tuesday where employees had a microchip implanted in their hands which would allow them to buy snacks, log in to computers or use the copy machine with a simple wave of the hand.

About 50 employees at Three Square Market agreed to the optional implant of the chips, which are the approximate size and shape of a grain of rice, Tony Danna, vice president of international sales at the River Falls-based company, said.

VeriTeq microchip

Olivia Solon wrote about the experience for Top Tech News as she bragged about buying a KitKat from the vending machine as Three Square Market is the first company in the US to offer these implants to all of its employees .

The company, which employs 85, said it was the first in the United States to offer staff the technology which is similar to that used by contactless credit cards and chips used to identify pets.

“When we saw it being used by other societies we thought, why not us?” said president and COO Patrick McMullan, acknowledging that the applications for the technology are fairly limited.

“Who knew mobile phones would be what they are? Or driverless cars? It’s not just doors and self checkouts.”

“I didn’t like the idea of a foreign object going into my body and I’m not a fan of needles,” added sales director Melissa Timmins, who was initially wary of the implant before changing her mind. “I did my research and I’m now so excited abut what the possibilities are and where we’re going to take this.”

Critics of using chips in humans include Nevada State Senator Becky Harris, who in February introduced legislation that would make forced installation of microchips illegal.

“It is possible to hack the information that is contained within the chips,” Harris told a state Senate Judiciary Committee meeting at the time.

I could see bad actors trying several techniques to attack the chip itself or the data that is transmitted to and from the chip,” McAfee’s chief consumer security evangelist Gary Davis told Yahoo Finance.

Three Square Market CEO Todd Westby in a statement predicted the technology could become popular among companies.

“Eventually, this technology will become standardised allowing you to use this as your passport, public transit, all purchasing opportunities etc,” he said.

Screenshot from the NBC coverage of microchip technology in the human hand

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About the Author

- Catherine "Kaye" Wonderhouse, a proud descendant of the Wunderhaus family is the Colorado Correspondent who will add more coverage, interviews and reports from this midwest area.

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  1. […] Wisconsin-based technology company famous for microchipping willing employees plans to debut a microchip with GPS technology and voice recognition that will be powered by body […]

  2. Horse microchip used in allergy testing may be the next step for human chips | The Global Dispatch says:

    […] Wisconsin company uses “chip party” to microchip 50 employees […]

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