Published On: Fri, Dec 30th, 2016

Why Los Angeles’ Amanda Mills wants to give you the ultimate curated look

Whether you are a young fashionista who likes to wear the latest trends or someone who prefers a more vintage or classic look, the internet has proven an invaluable resource for the fashion conscious shopper.  

Not only did 2016 see the rise of fashion resale and consignment apps like Tradesy, Vinted, ThredUP where users sell their gently used  high end fashions and purses, there was also major growth in the online retail industry, with Black Friday and Boxing Day sales beating previous records.

Thanks to this year’s hottest trends, velvet everything, signature furs, distressed denim and vintage leather online retail sales topped $327 billion in the United States alone, a 62 percent increase from the previous year.  With more retailers scrambling to fortify their web presence, online sales are expected to grow to $434 billion in 2017.

With so much variety on the market and the ease of shopping from home, shoppers have more choices than ever, and while this is great news for most, it can be overwhelming for those who don’t know where to look or what to buy.

Fortunately, fashion curators have also become popular, offering advice, guidance and tips to create signature looks and help you find the items you are looking for.

Like a personal stylist, fashion curators have relationships with brands and retailers and are often the first to see exclusive items and pieces. They, in turn, post about the items and help their audience choose the fashions that are best for them.

When it comes to fashion curators, there are a lot, but like any other industry, there are those who are better than others. One of the most popular fashion curators today is Amanda Mills, founder of Amanda Mills Los Angeles, a fashion and lifestyle website that has a large international audience and following.

For Los Angeles’ Amanda Mills, fashion curation was a natural progression for her fashion passion, which started when she was a little girl designing outfits with her grandmother in Texas. In her early adult years, Amanda began studying Yoga and moved to Los Angeles to work with some of the discipline’s most well-known Yogis.

When her fiancé tragically died, Amanda went on a soul searching mission that led her to Rwanda and a charity that worked to empower local women. Feeling inspired, Amanda came back to the United States and began building her brand.

Above all else, Amanda Mills Los Angeles is committed to making women feel beautiful inside and out. The brand is also built around the concept of being socially-conscious and cruelty-free,  highly important issues both for Amanda Mills herself and the global fashion market.

The Amanda Mills Los Angeles website, which boasts thousands of return visitors, has also become popular due to Amanda’s keen fashion sense that helps every woman look and feel truly cosmopolitan. The unique and customizable looks offered on Amanda Mills Los Angeles are designed to suit a variety of body shapes and types.

Like the popular fashion television shows of the 90s and early 2000s, fashion curators are like trendy older sisters or aunts who offer their cool take on the current fashion trends in a relatable and easy to understand way. Fashion curators also demystify the fashion industry, which is important for everyday women who may feel removed or confused by some of today’s designers and fashions.

Author: Alicia Burton


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  1. [Interview] Amanda Mills, Founder Of Amanda Mills Los Angeles | AmandaMills says:

    […] Mills Los Angeles was born after the tragic loss of my fiancé to suicide in the summer of 2014. I had two choices: to become […]

  2. [Interview] Amanda Mills, Founder Of Amanda Mills Los Angeles — George Tampakas says:

    […] Mills Los Angeles was born after the tragic loss of my fiancé to suicide in the summer of 2014. I had two choices: to […]

  3. [Interview] Amanda Mills, Founder Of Amanda Mills Los Angeles | Young Upstarts says:

    […] Mills Los Angeles was born after the tragic loss of my fiancé to suicide in the summer of 2014. I had two choices: to become […]

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