Published On: Wed, Dec 13th, 2017

Why do leading PR Pros prefer to work with reputed news sites for securing new markets?

The most significant challenge to brand building and digital recognition is information tribalism. It is resulting in the fragmentation of media and the dislodging of trust from the trusted media experts. While that can have devastating effects on many well-known brands and businesses, it offers a brilliant window of opportunity to the new brands to establish their credibility within a short span of time.

photo/ Gerd Altmann via pixabay

PR is imperative for securing audience

PR is not replaceable and digital marketing does not work without public relations. If you are thinking of introducing your new brand, you will need digital marketing AND public relations to make it happen. Old school TVCs during a prime time daily TV show or a front page ad in the leading daily is no longer enough to capture the attention of target audiences. Your PR team needs to put in an excellent effort to educate the new audience about your brand values, your products, and your services. CEOs and CIOs of the niche enterprises often fail to realize that third-party validation is essential to reach out to a valuable audience. The validation of a news website or an infotainment site like The Daily Buzz can help a new brand kick-start their business.

Find a friend on popular news sites

It is a hyper-competitive world, and more brands are approaching such sites for PR validation every day. Sites like these can easily level the ground for all competitors. This offers each new brand the unique opportunity to reach out to a ready-made market that the brand and the news site share. This is the main advantage of working with a news brand that has an established market and audience. Posting brand promoting content on such sites will help your brand gain more visibility.

Advertising vs. editorial content: blurring the line

The newest trends of advertising are consistently blurring the line between ads and editorial content on websites. It is also a smart way to bypass the vigilance of ad blockers. Posting self-promotional content on social media may not be as compelling, but choosing a site like The Daily Buzz to share your opinions, analysis, and stories can have a direct positive impact on your website traffic, sales and revenue.

Your promotional content no longer includes just the press releases or print ads for mainstream media. About 80 million internet users get their news online every day. It is quite apparent that at least a fraction of these 80 million will be the customers your brand wants to serve. Therefore, constructing the release keeping these people in mind will make a huge difference after the release. It is also the same reason, picking a platform with a shared audience has such a significant impact on brand equity.

Let the potential investors find you

Press releases, blogging, cross-platform sharing and guest blogging are smart ways to attract investors too. Many businesses do not realize that their readers can also be potential investors. The brand literature and blogs that go up on reliable news sites can attract investors, who frequent these news sites. These digital marketing tools can also become powerful PR tools to attract new investments and opportunities for your business.

Author: Charlie Brown

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