Published On: Tue, Oct 4th, 2016

Why Businesses Need to Be Taking Advantage of the Latest Mobile Technologies

Are you using the latest mobile technologies to their full potential? If not, you could be losing customers and falling behind your competitors. The latest mobile technologies are changing the business landscape, so it’s crucial that you embrace these changes. Below are some of the main reasons today’s businesses need to be taking advantage of the latest mobile technologies.

Your Business Becomes More Efficient

The most successful businesses focus on becoming as efficient as possible and mobile apps and other mobile technologies go a long way towards achieving this goal. For instance, if you own a salon and want a more effective way to handle your scheduling and booking activities, you can use a system like Salon Iris that allows you to carry out these business tasks over the phone.

Your Business Saves Money

Businesses are always looking for ways to improve their bottom line. Today’s smartphones have all the capabilities of a computer and other office equipment, but they cost much less. Mobile apps and cloud based systems in particular, are replacing the need for expensive office equipment and software systems that had to be continually maintained and upgraded in the past.



You Can Work from Anywhere in the World

When you adopt a mobile strategy, you break down many of the barriers that once existed in the business world. You no longer have to be based in a fixed location to carry out your work or deal with customers and other business associates.

This is changing the lives of millions of business owners and their employees. You have a much more flexible working life and are able to respond to and deal with any situation quickly and from anywhere in the world.

Encourages Teamwork in an Organization

Mobile technologies make it much easier for groups of people to access secure cloud based systems. This is a huge development because it encourages people in an organization to work together, which usually produces much better results than people who work alone. The fact that these team members don’t have to be all in the same location and can access these systems from anywhere in the world, makes this an even more powerful and effective way to do business.

You Will Reach More Customers

Millions of people own smartphones, so shoppers and customers expect businesses to be using mobile technologies to promote and sell their products and services. If you are not doing this, you could be left behind and your potential shoppers and customers will deal with other businesses that are using these technologies.

You Can Analyze Business Activities Better

In the past, it was often difficult to track the progress of different business activities such as marketing campaigns and customer interactions with an organization. However, every activity that takes place on modern mobile devices and mobile systems can be recorded and analyzed using a wide range of mobile analytics systems. As a business owner, you should be extremely excited about this development because it gives you a clearer picture of how well your business is performing, what mistakes your business is making and how you can make your business a more successful venture based on real-life data.

You Can Market More Effectively

Once you have reliable analytics data, you are in a much better position to identify your ideal shoppers and customers and find out where they hang out online. This means you can create much more targeted advertising campaigns and only advertise to people who are more likely to be interested in what your business has to offer.

It Makes Shopping Easier

Buying something is much easier. This has huge benefits for a business because you can easily set up an e-commerce store or other payment gateway that allows your customers to purchase your products and services from any location in the world on their smartphones. This applies to physical products and digital products. As more people use the internet, this trend looks set to continue and could greatly increase the amount of sales you make and your customer base around the world.

If you don’t have a mobile strategy, it’s time to face up to this issue and look at ways to start benefitting from these advances. Even starting by making your website mobile friendly would be a great first step to take and you could eventually look at more advanced ways to use mobile technologies in your organization. Over time, you will benefit in the ways mentioned above, which can only make your business a more successful, efficient organization.

Author: Joao Pedro

On the DISPATCH: Headlines  Local  Opinion

Subscribe to Weekly Newsletter

* indicates required

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

Displaying 2 Comments
Have Your Say
  1. […] Why Businesses Need to Be Taking Advantage of the Latest Mobile Technologies […]

  2. […] Why Businesses Need to Be Taking Advantage of the Latest Mobile Technologies […]

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>



The Global Dispatch Facebook page- click here

Movie News Facebook page - click here

Television News Facebook page - click here

Weird News Facebook page - click here