Published On: Thu, May 25th, 2017

Which Marketing Strategy Is Right For Your Business?

Marketing is a tricky profession. It takes hard work and a wiliness to be flexible and open to different marketing strategies for a business to succeed.

You have choices when it comes to launching your marketing campaigns and connecting with your customers. It’s rare you’d use only one tactic throughout your marketing career. Review the various marketing strategies and decide which is right for your business.


Traditional in-person marketing still exists. There’s value in connecting with your customer face-to-face. Having a conversation is valuable because you collect information directly from the source. There’s opportunity offline, but you need to be willing to put in the time to meet with your customers. Host an event, see them at a networking function, or pick up the phone and schedule a meeting. Body language, facial expressions and honesty are just a few benefits of sitting down with your customer one-on-one.  

photo/ Gerd Altmann

Email Marketing

Email is a widely used tactic for reaching customers. It’s beneficial because it’s pretty easy to put together and is delivered to their inbox quickly. However, one obstacle with only using email is that you risk the person on the other end deleting your message without reading it. Make sure your emails are well-written and have a personal touch. Give your customers a reason to open the email and include information they won’t find anywhere else. Think about how many emails you get each day. Your customers are feeling this pain too, so be mindful about how many messages you’re sending and how often.

Text Message Marketing

Everyone is glued to their phones these days. Nobody leaves home or work without them. If you want to connect with your customers, then it only makes sense to show up on their smartphones and use bulk SMS marketing. Delivering text messages is a fast and efficient way to reach your customers. There are a few different ways to go about it. For example, you have the option to send messages directly from your phone, or quickly download software and use text message marketing from a computer. Either way, texting is how people are communicating now, and it’s smart for marketers to enter that space and participate in the conversation.

Social Media Marketing

Social media is not going away. It’s growing, and customers love it. They’re using it to Tweet out complaints or like products on Facebook. If you’re not on social media, then it’s time you find a few channels that make sense for your business, and sadly, you don’t really have a choice if that’s where your customers are hanging out. If you want to engage with them, then you need to participate in social media marketing. Use the platforms to have conversations and help them solve their product issues. There are also advertising opportunities through social media that you should consider experimenting with once you’re comfortable using the platforms.


There are many marketing tactics out there available to you, and there’s something to be said about finding the right mix of each of them for your company. Use these descriptions to narrow down which marketing strategies are right for your business.

Author: Carol Trehearn

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