Published On: Wed, Jan 25th, 2017

What Is the Future of Search Engine Optimization?

SEO, search engine optimization, has come a long way over the past quarter of a century. It is now an essential element of our world. However, while businesses are expanding on a global scale, which would suggest the world is getting smaller, metaphorically speaking, there is actually in increase in people who want to return to slightly older ways, where shopping local was still the way forward. This is why there has been a surge in people starting a local SEO company, focusing specifically on delivering local services. So what is the future they envisage for SEO?

The Future of SEO

Nobody can truly predict the future, but it is reasonable to make some assumptions based on the fact that history repeats itself, and that we can predict trends. One of the biggest predictions, which is also the most likely to come true, is that there will be a more focused and niche experience as standard with all websites. The focus will continue to point more strongly towards unique, high quality content, intended for the real user.

photo/ Gerd Altmann via pixabay

We also know that the internet is changing itself to provide people with instant, personalized gratification. An online user now wants to type in a search term and be presented with the exact answer to what they were looking for, without having to do any work. This is why smart tech is likely to develop a lot more, and this includes wearable gadgets. People want to be connected all the time, and this is also increasing the need for predictive content solutions.

It is also believed that SEO will not stand still and that it will develop so that it can meet any emerging needs. Some suggest that search will be personalized by leveraging external platform data, which would offer added value. If you are a business, you need to make sure your brand is ready for this. Start working now on optimizing any content you have for different platforms, like mobile apps, and focus on how your users are likely to search for this. You want to drive engagement and exposure by being direct and concise, with a focus on what your users actually want.

It is also reasonable to assume that Google will be 100% dominated by SEO and that their rules on online content will continue. You need to make sure that your brand is present in all forms of social media, and that it is consistent and strong in its message. You can do this by experimenting using visual content, because it is believed that search engines will soon start to focus on this. And you must make sure that everything you post online can be accessed through any kind of device, from Cortana to a desktop computer.

What we have seen in SEO since its inception is that it is an ethical solution. This won’t change, so as long as you continue to focus on ethical practices, you should be fine.

Author: Anwar Hossain

On the DISPATCH: Headlines  Local  Opinion

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