Walmart the king of ‘Black Friday’
Retailing giant, Walmart, was clearly the king of Black Friday, garnering more than twice the share of total shoppers than its closest competitor, Target, according to a Placed news release Saturday.
The biggest “brick and mortar” shopping day of the year found the following data:
- Best Buy, which reported secured a top spot in its Thanksgiving debut, remained a top destination for Black Friday shoppers ranking as the #3 most-visited retailer.
- Retailers that chose to remain closed on Thanksgiving, including The Home Depot, Lowe’s, Sam’s Club, and Costco, lost no time in driving people into stores on Black Friday. All four retailers secured spots within the Black Friday Top 10.
- Macy’s was the winner among department stores, ranking as the top gainer in week-over-week traffic share followed by J.C. Penney, Kohl’s, and Sears.
- Big box and department stores weren’t the only ones that saw solid gains on Black Friday. Apparel and specialty retailers Old Navy and Victoria’s Secret, secured 2 of the top 3 spots in the top-gainers ranking.
- American Eagle, which won last Black Friday, once again displayed a strong showing in store traffic on the busiest shopping day of the year.
Placed analyzed offline shopping behaviors fromthe Placed Insights service, which measures more than 125,000 U.S. smartphone panelists who have opted-in to share their location.
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