Unlocking the Mindset of Customers Considering a Purchase
Every business would love to get inside of their customers’ heads to see exactly what’s going in there. More than anything, they would like to be able to know their thoughts at exactly the moment when they decide to make a purchase. In an ideal world, the business in question would be the only possible choice at that moment for that customer. But that’s not a realistic prospect, especially now when the digital world means companies from around the globe with internet business ideas are brought directly to the fingertips of customers. Faced will all of these possible choices for exactly what they are seeking to purchase, customers, undertake a thought process that ultimately decides the fate, at least at that moment, of the businesses offering their wares.
photo/ Gerd Altmann
Marketers need to pinpoint every step of the decision-making process to see how they can come out looking the best at every possible moment. If at any step, the business lags behind others, they won’t be able to recover from that. That’s why marketers have to be precise about their goals and what they need to be done at every point in the process. In many ways, while digital marketing has made it easier for companies to reach the customers they hope to cultivate, there is also the distinct possibility that the job has become that much more difficult for marketers because of all the potential pitfalls.
The best online marketers, such as those at SEO Resellers Canada, can navigate this potential minefield and bring their clients out the other side with impressive results. If you are trying to market your business, it’s important to think about all of these different turning points in the minds of your customers before you design your marketing efforts.
The Search
When a customer is sitting at a computer or has a phone handy and is considering making a purchase for the first time, their first step is generally to search for the product or service that they need. The search engine will deliver results that are hewed closely to the search, which means that your ability to tailor your website keywords to these spur-of-the-moment searches will definitely get you noticed.
Review Roundup
Online reviews are a tricky business for marketers. A company wants to have primarily positive reviews, but they also need to have a lot of them. Customers are savvy enough to know that a sparse number of reviews might mean that family and friends are responsible for them. Making proactive efforts to garner more reviews is a necessity because customers consult them often.
Finishing It Off
You’ve reached this far. They found you on search and were pleased with the reviews. Creating a sparkling website that is easy to navigate, loads quickly and streamlines the buying process is the best way to seal the deal. Failing at that will send customers scurrying away, perhaps never to return.
Again, it’s important to be on top of every one of these steps in the process. If you can do it, the customer’s decision will point them in the only direction, and that’s right to your company’s door.
Author: Matthew Perry
[…] and the road to recovery is a path that can prove to be an unwinnable battle. You’re better off trying to understand what your customers really want instead of cheating your way to the top of […]