Quantcast
Published On: Mon, Jun 24th, 2013

Twinkies confirmed to be returning to the shelf in July

Hostess may be betting on a sweet comeback for Twinkies when they return to shelves next month.

The company that went bankrupt after a failed battle with unionized workers last year is back with new owners and a lean business model.

Twinkies photo by Mamiejeanjean

Twinkies photo by Mamiejeanjean

Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bear the tag line “The Sweetest Comeback In The History Of Ever.”

“A lot of impostor products have come to the market while Hostess has been off the shelves,” says Daren Metropoulos, a principal of the investment firm Metropoulos & Co., which teamed up with Apollo Global Management to buy a variety of Hostess snacks.

Twinkies and other snack cakes back on shelves starting July 15.

Hostess Brands Inc. was struggling for years before it filed for Chapter 11 bankruptcy reorganization in early 2012.

Workers blamed the troubles on years of mismanagement, as well as a failure of executives to invest in brands to keep up with changing tastes. The company said it was weighed down by higher pension and medical costs than its competitors, whose employees weren’t unionized.

Hostess hired restructuring expert Greg Rayburn as its CEO. But Rayburn ultimately failed to reach a contract agreement with its second largest union. In November, he blamed striking workers for crippling the company’s ability to maintain normal production and announced that Hostess would liquidate.

The announcement triggered a rush on Hostess snack cakes, with stores selling out of the most popular brands within hours.

About 15,000 unionized workers lost their jobs in the aftermath.

In unwinding its business, Hostess sold off its brands in chunks to different buyers.

Its major bread brands including Wonder were sold to Flowers Foods, which makes Tastykakes. McKee Foods, which makes Little Debbie snack cakes, snapped up Drake’s Cake, which includes Devil Dogs and Yodels.

Metropoulos & Co. and Apollo bought Twinkies and other Hostess cakes for $410 million.

 

On the DISPATCH: Headlines  Local  Opinion

Subscribe to Weekly Newsletter

* indicates required
/ ( mm / dd ) [ALL INFO CONFIDENTIAL]

About the Author

- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

Tags
Displaying 1 Comments
Have Your Say
  1. Immigration bill includes amendment to give away free cars, bicycles, scooters … | WordPress.org A semantic personal publishing platform with a focus on aesthetics, web standards, and usability. says:

    […] […]

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Sign up for our Weekly Newsletter



Recent Posts

How Do You Recognize and Report Workplace Harassment?

June 22, 2022, Comments Off on How Do You Recognize and Report Workplace Harassment?

Different Car Accidents Handled By A Car Accident Lawyer

June 22, 2022, Comments Off on Different Car Accidents Handled By A Car Accident Lawyer

Heavy Duty Work: 6 Essentials You Need for Managing Dangerous Jobs

June 15, 2022, Comments Off on Heavy Duty Work: 6 Essentials You Need for Managing Dangerous Jobs

Jason Colodne of Colbeck Capital Management Supports the Children’s Tumor Foundation

June 15, 2022, Comments Off on Jason Colodne of Colbeck Capital Management Supports the Children’s Tumor Foundation
Majorca

Best Beaches to Snorkel in Majorca

June 15, 2022, Comments Off on Best Beaches to Snorkel in Majorca

Preventing Cancer Mortality: Living Longer, Staying Healthier

June 8, 2022, Comments Off on Preventing Cancer Mortality: Living Longer, Staying Healthier

5 Reasons Why You Need Multiple Bank Accounts

June 7, 2022, Comments Off on 5 Reasons Why You Need Multiple Bank Accounts

Know More About Workers’ Compensation to Maximize your Compensation

June 7, 2022, Comments Off on Know More About Workers’ Compensation to Maximize your Compensation

Categories

Archives

At the Movies

Pin It