Published On: Wed, Jul 17th, 2019

Top Skills required for digital marketing

Fundamentals of marketing 

It is the foundation of any successful digital marketer. Fundamental marketing skills are the bases on which further elements are to be laid, from knowing your audience to knowing your USP and knowing how to create for market your product. Efficient and polished market skills could lead an individual to has an edge over others in the market.

photo/ Gerd Altmann via pixabay

Data-Driven Marketing

Information will give precise and logical data about the client venture. Understanding data driven information will turn into the standard. Thusly, the individuals who can break down this information, analyze and predict with the help of algorithms and mathematics will be in high demand. According to the Bureau of Labor Statistics, job growth for market research analysts is snowballing meaningfully faster than regular. Marketing professionals who prefer the analytical side of digital marketing should learn this skill as it would be very helpful for them in the near future.

Understanding advertising channels

The channels are important, we should know how to use these channels. From paid to organic marketing channels.

Paid channels

 Like Facebook Advertising and Google adverts. How to use them effectively by knowing your audience and their statistics. The billboard signs and TVCs also come in these, these are all channels by which you advertise your product through payment.

Organic Channels

These channels use SEOs, content, PR and blogs etc. to market your product.

The skill you should polish how to use this effectively and efficiently. 

photo/ Gerd Altmann

Artificial intelligence 

Artificial intelligence is considered as a future and is pretty much use in our day ton day activities. IDC predicts that spending on cognitive and artificial intelligence systems will increase from $19 billion in 2018 to $52 billion in 2021. This indicates that there is a gap which is widening for digital marketers and soon they will feed on it. The integration of AI in our routine lives mean that consumer touchpoints will be monitored through excessive and thorough research over touchpoints. The micro-segmentation will apply and creates more meaningful data for the marketers. The voice recognition technology and electronic bots will have significance influence in shaping digital marketing strategies. 

Social Media integration

It is the most important strategy and no company or business firm can take chance avoiding it. The successful organizations consider this an elementary strategy. Integrating to all social platforms is the key to create awareness of your product, it is highly effective because it gives you the maximum output with minimum resources. More than 45% of the people uses internet around the world, therefore it is very effective to use social media integration as a strategy of your marketing campaign. To know how to use this skill and with minimum time is the key.


According to Forbes, 90% of customers report that video helps them make buying decisions and 64% say video makes them more likely to buy. If that’s not compelling enough, research shows that video keeps people on pages longer and can increase conversions by up to 80%.

Video component is the crucial factor and is thriving in the real world. Digital marketers should polish their skills by learning advanced tools of video editing and should learn how to frame their products with right hooks and material that attracts and engage their audience.

You can learn all these skills that are required through social platforms, courses and online learning.

Author: Lee Lija

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