Published On: Fri, Sep 20th, 2019

Tips For Starting A Private School

Thinking about starting a private school? For those that want to start a business that will make a positive difference to the world and the lives of youngsters then there are few better business ventures. Running a school is quite unlike any other type of business and it can be incredibly rewarding but also hard work with a few unique challenges. There are a few important pieces of advice which should prove to be helpful when setting up so that you can provide the best possible education for your pupils and give them a positive school experience which puts them in good stead for the future.


Much like with any business venture, it is essential that you have adequate insurance in place before you open the school. This will include insurance for education organisations which will feature aspects like property damage, public liability insurance, personal accident cover, fidelity guarantee, and much more. This will provide adequate protection for the school and provide peace of mind.

Start Small

For first-time school owners, generally, it is best to start off small so a private grade school that offers grades K5 will be ideal. This will make the day-to-day managing much easier and you could always add further grades once you get the hang of things and the school starts to find success.

Research & Funding

Much like any type of business, you always need to carry out thorough market research which will help you to create a business plan for the school – this will provide the blueprint that you need for success and keep you on the right path early on. If you are operating a for-profit school, then the student tuition will provide the bulk of the income, but you may also need to go to other lenders as you do not want to set a tuition rate which will deter parents.

photo/ svklimkin

Prioritize Staff Recruitment

A school is only as good as its staff so you need to make sure that you are recruiting the right people for the job – and not just the teachers. Key staff members to hire will include:

  • Principal
  • Business manager
  • Administrative staff
  • Faulty members that specialize in core subjects (maths, science, and English)


The biggest challenge that new schools face is attracting students because the school will not yet have a reputation in the community. This means that you need to create interest and awareness by promoting the school online through digital marketing services and in the local community. You then need to offer interested parents guided tours of the school and show them why they should choose your school over other ones in the area. The best way to win over parents is to have caring and committed staff as well as excellent facilities, so these need to be your main areas of promotion.

Opening a school is quite unlike any other type of business but it can be incredibly rewarding and enjoyable. You can make a huge difference to young people’s lives and the world by opening a school – hopefully, these tips will help you to find success early on.

Author: Carol Trehearn

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