Published On: Thu, Jun 21st, 2018

The Risks of Falling Behind Workplace Technology

In today’s digital era, businesses need to find effective solutions not only to survive but to thrive in their respective industries. Digital transformation has been the focal point of marketing strategies for a few years now, yet many companies still refuse to adapt their processes. It’s vital to understand the risks of falling behind workplace technology to create new business goals that factor in the latest in digital technologies.

photo Gerd Altmann via pixabay

Any business that wants to stay relevant needs to meet customer needs by providing them with an optimal digital experience. It’s no surprise that consumers now control their lives from the palm of their hands. Refusing to acknowledge this trend is akin to shooting yourself in the foot. The more you delay digital transformation in your workplace, the more you’ll lag the competition. Other companies are keeping up with the times, forcing potential customers to even consider you when making purchasing decisions.

According to Graham Church, Managing Director at CodeFirst, the savviest organizations realize that digital technologies are the key to propelling their business to advanced integrated services, giving them the ability focus on external customers, enhance supplier relationships, and support unconventional areas. Clearly, rethinking how you use digital technologies offers many benefits to your company. It increases workplace productivity and efficiency while paving the way toward continuous growth.

For businesses starting from scratch, it pays to start from the ground up. Identifying your unique business needs—both internal and external—will help you come up with educated decisions on what changes need to be made with your processes. To improve the productivity of your employees, for instance, it’s worth looking into investing in bespoke software to adequately address the needs of your business. This may require more money upfront compared to buying off-the-shelf, but it’s an investment that yields excellent returns over the long term.

You should also be on the lookout for opportunities to disrupt your industry. Take Uber, for example. They have disrupted the entire taxi industry by creating an easy solution for people to book a car using their mobile app. The streamlined process proves too compelling to resist. Their unprecedented growth becomes doubly impressive when you consider that they don’t even own an inventory of vehicles. They have reached this level of success by finding a gap in the market and filling it by using digital technologies.

It can be difficult to spot opportunities like this, especially for business owners who aren’t tech-savvy. But you can always work with professional software developers to brainstorm new ideas and how they can be turned into reality. Whether you’re planning to create a mobile app or want a custom software your employees can use, hiring experts should be your next step.

Thriving in the digital era requires transforming or even creating new business models. You should learn how to adapt your processes and culture with digital technologies in mind. Turning your back on digital transformation is no longer an option. It has become a must for any business that wants to improve the experience of customers, suppliers, employees, and stakeholders.

Author: Matthew Perry

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