Published On: Wed, Feb 24th, 2021

The reason why businesses are using Instagram stories

Most people are switching to Instagram stories as it can be a real benefit for their businesses to expand. The number of Instagram users is increasing, it has active followers at a time more than any other platform. It is likely more chance that people will click through your Instagram stories to see your profile and to check your Instagram feed. Creating Instagram stories is an effective way to engage your customers and followers in your stories by using advanced features. Due to its verified features, people tend to make Instagram stories more casually than posting Instagram posts.

Although it disappears after 24 hours, it can be much more beneficial for your business. 

photo/ Pete Linforth

It is easy to know the opinion of your audience:

People enjoy Instagram stories more than liking Instagram posts and IGTV videos on your feed. You can easily ask for the opinion of your audience in creating, designing, and improving your existing and new content. You can use stickers, question-answer segments, poll questions, countdowns, adding links and templates to engage your audience.

Better engagement and  insights:

Instagram stories are easier to click rather than posts because they appear at the top of the feed. By creating Instagram stories, you can improve the marketing of your business and the engagement of your followers. By checking the insights, you can check at which time your followers are using Instagram stories and how often they click on your stories, which kind of content they like or will like in the future. It is the most appropriate way to know your audience and their interest.

Improvement of your business profile:

By using Instagram stories, you can create unique and funloving content for your customers. You can describe your business field and details about your products in your stories. If you want Instagram stories to permanently post on your feed you can save them and repost them later and share them as a post, add it to highlights so that when new followers approach your profile, they can easily go through your profile and check highlights to get an idea about your business.

Flexibility  and freedom:

Creating Instagram stories is real fun, you do not need to be always well planned and organized. you can share BTS of your video shoots, starting a challenge, and other ways to engage your audience in your posts. It gives you freedom and flexibility to post anything, not posting high profile pictures and optimum video shoots. As long as people enjoy your Instagram stories, they will love to spend more time at your profile and posts and you do not need to buy real Instagram likes.

More visible:

Your all posts may not be reaching your followers due to the new algorithm setting of Instagram, but if you are creating stories will appear at the top and they will never be hidden. The more you create stories, the more people will know that you are spending time and show dedication to meet your goals. This can diversify your business to a wider extent. Your posts will be visible to people more often so creating engaging and appealing Instagram stories.

For succeeding in this digital world, you need to be more active on Instagram stories and the above reasons show that what is the benefit of using Instagram stories, how they can amplify your business. It can help in better recognition of your Instagram profile, even more, beneficial than buying Instagram likes. It is the best opportunity for all start-up businesses to use Instagram as a real marketing asset.

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About the Author

- Rupesh Singh is freelance writer and founder of moneyoutline.com You can follow him on Google + & Facebook.

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