Published On: Thu, Nov 21st, 2019

The Future of Credit is Consumer-Centric

One of the most disruptive startups in the credit industry is taking center stage. Brim Financial has made a statement in the Canadian market with a new type of credit card. Since its launch in 2018, Brim has become one of the leading credit card providers in Canada by keeping one goal in mind – exceed our user’s expectations.

Established financial institutions have run credit cards the same way since their creation, being primarily merchant-led. Banks relied on long-term relationships with clients who felt tied down to a particular company based on previous loans and open accounts. However, those walls are being broken down. Founder and CEO of Brim Financial, Rasha Katabi, explains the idea behind Brim, “Brim has created an experience unlike any other. We are not your parents bank, which is what will continue to differentiate us as we look at building out our suite of product offerings.”

Brim utilizes a state of the art tech platform, built entirely from scratch and for their own unique use. Being outside the box allows Brim to offer unparalleled market features like installment pay right inside the Brim app, unrestricted point redemption and expanded international perks. Brim combines travel and cashback rewards in one. Cardholders can redeem points as cash anywhere MasterCard is accepted. They also provide other benefits like free global Wi-Fi and uncapped rewards accumulation in the Brim Marketplace.

Brim’s entrance into the market has already pushed existing institutions to re-think their credit offerings. Thomas Patterson, Senior Director of Product from Brim Financial, describes the shift in a previously stagnant industry, “We already see that the new features we’ve introduced to the market have pushed incumbents to deliver more to their customers, and that’s a great thing for Canadians.”

Author: James Daniel

photo/ Michael Jarmoluk via pixabay

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