The Advantages of Targeting the Dutch Market
Setting up a business in the Dutch market holds promise. It will provide you with the tools to maximize the competitive advantage of doing business in the Netherlands through a mixture of in-depth background information and hands-on practical tips and solutions. Though small in size, the nation is strategically located in Europe and has an internationally-oriented market.

Netherlands Image/CIA
Following are some advantages of targeting the Dutch market:
- You can work in English: The Dutch speak English nearly fluently, and several don’t mind doing business in English. You will find the specific client that won’t feel easy speaking anything other than Dutch in a work environment, but overall that should not stop your business potential much. But sometimes you need to get the help of Dutch translation services for your business documents.
- You can find good assistants/employees: There are several skilled people in the Netherlands – both Dutch and internationals and you will have an exceptional pool of resources to draw from. Also, much of the country’s workforce is working on a freelance basis, so if you are not willing for workers, you can still get way to several skilled co-workers.
- Active Dutch government: From most studies, it appears that the Dutch ranks high as the location for international investors. Next, to the geographical area and competitive tax system, decision makers highly acknowledge the business environment, the IT and logical infrastructure.
The Dutch government supports the value of a good business environment for headquarters. One of the main objectives for the Dutch to stay in the top 10 of areas for the global 500 corporations. Dutch government performed itself to build the conditions and events to maintain an engaging business environment.
- You will understand where you stand: The Dutch are straight to the point of hardly coming across as rough. Expect fairness and openness in both in their personal and professional life. Though this may take some benefit, all in all, it is good as you will always understand where you stand with your Dutch customers or associates.
- It’s difficult to figure out financial and legal stuff: The formal language of the Netherlands is Dutch, so it is the language in which you will get nearly all documentation given by the government. This does it challenging to figure out tax laws and legal problems on your own, particularly when you are starting and there are several things to learn about the Dutch system. But no worries, you can hire professional Dutch translation services, and they will help you make your workflow smooth.
- Taxation: The Netherlands, a nation of traders, has always been open and welcoming to foreign companies. As a result, the Dutch taxation system contains a lot of incentives that stimulate doing business. Also, investment in the Netherlands and the immigration of foreign workers is supported due to Dutch taxation.
- International hub: The Netherlands provides businesses with a perfect tricky location from which to serve and service markets within the EU, plus central and Eastern Europe, the Middle East and Africa. Heavily dependent on foreign trade, the Netherlands is one of the world’s ten leading exporting nations – no mean act for a country of this size. Though, around 65% of Dutch exports still head to five nations: Germany, France, Belgium, the UK, and the US.
- The fantastic location within Europe: Dutch people, industries and government are supportive of expats doing business in their capital and the international opportunities it creates. Amsterdam’s central location and reliable transport base mean that it claims short travel times and easy access to almost every central city in Europe and the world. Schiphol airport is one of the involved in Europe, with flights to more than 330 destinations. It is hardly a 20-minute train or car ride from the center of the city. The Dutch rail networks also provide great rail links to Germany, Belgium, and France, with Paris barely 3 hours and 20 minutes away on the Thalys.
- Work-life balance: Dutch employers, for the most part, know that there can be several sides to life, not just work. It may even be glared upon to work from 7:00 until 20:00. Working in the Netherlands provides you the chance to embrace the saying, ‘work hard, play hard.’
At the end of a tough work day, you will have the time to swim, run, or bike out any difficulties, spend time with your family or friends, or become a couch potato and catch up on a little me time.
Author: Cristian Romaniuc