The 4 Best Ways to Market Businesses in 2019

If your businesses’ marketing strategy is not converting into the sales that you were expecting, you should consider giving it a boost by implementing some of the most effective strategies of 2019. If you are struggling to promote your brand and advertise your products, read on for some of the best current tips available.

• Boost Your SEO

Particularly important for online businesses, if you want to make sure that more potential clients see your business and explore your website, you need to boost your SEO effectively. SEO helps to increase your search engine ranking to ensure that your website can be found on the first page of search results when your target audience searches for relevant items using your keywords. To boost your SEO, you need to implement the correct search terms and use these as keywords throughout your website, as well as consider some factors that can improve your Google ranking, such as reviews and feedback, when your site was last updated, and your location. If you want to make sure your SEO meets professional standards, you should consider employing a search engine optimisation company who can give you the tools you need to implement the latest SEO trends.  

photo/ William Iven

• Create a Blog

Creating a blog can also help to market your business effectively in multiple ways. One of the most important of these is in relation to SEO; updating your site regularly shows Google that your site is of value to their users and matches their ranking factors. Creating a blog allows you to update your website on a regular basis with new content, as well as giving you new opportunities to use keywords. Blogs can also help you to connect with your clients by creating a brand image and voice that builds upon your company’s ideals. What’s more, blogging can also help to keep all of your audience up to date with your latest news and developments.

• Utilize Social Media

Social media has helped to change the face of business, and there are many advantages of businesses’ using social media. Social media allows businesses to communicate directly with their customers by creating pages with their information and contact details on and posting about the latest updates within the company. Not only this, but social media gives customers an access point where they can ask questions through direct messages, post comments, and add reviews. You can also run competitions which are easily shareable and which can help to expand the number of people that know about your brand, create a buzz around products, and increase the traffic to your website.

• Consider PPC Advertising

You should also consider investing in Pay Per Click advertising schemes. PPC advertising schemes ensure that people visiting relevant websites, who are more likely to be your target audience, see your adverts in banners on other webpages. One of the advantages of this is that you will only need to pay for this if viewers follow the link to your website.  

Author: Carol Trehearn