Published On: Thu, Oct 11th, 2018

The 3 Main Benefits of Custom Website Development

If a business is going to work on the internet, it’s going to need a website, and there are several different approaches that companies take when it comes to building their sites. For example, you have the option of hiring a development team to make your website using pre-existing assets for a lower price point.

On the other hand, businesses can also get a team of their own employees to create a website entirely from scratch, which results in something truly unique. In today’s article, we’re going to be looking at a form of website development that is something of a middle-ground between both of these options.

Custom website development is a form of web development in which an outside team is hired to create a site to a certain set of specifications. These sites will not use templates or other shortcuts, and they will typically be made mostly from scratch, with a few pre-existing assets used in non-essential areas. Today, we’ll look at three of the main benefits of custom website development.

photo/ Gerd Altmann via pixabay

Get Exactly What’s Needed

Of course, the primary benefit to custom website development is that a website will be exactly what is specified, provided the development team is qualified in making that kind of site. Instead of having to deal with a website that has been co-opted for their needs, companies will have one that has been made to fulfill them from the very foundation.

Keep in mind that this is even more of a benefit if a business has specific requirements that are uncommon for other companies, as there may not even be a template for the kind of site it needs. They also won’t end up paying for features that they won’t use or want in the first place.


One of the more prevalent concerns when it comes to using template-based sites is that they will be much less secure than otherwise. When every site’s underlying code is the same, they will fall like a row of dominoes once the first one gets compromised, and this is something that businesses will want to avoid at all costs.

This is especially critical if a business is involved in the financial sector or if they are selling products that are worth a lot of money. However, even if a company sells flowers over the internet, they will still have the payment information of their customers, and that is valuable information for hackers.

Stand Out from the Pack

While other companies will have websites that broadly resemble each other because they are built on the same architecture, that won’t be the case with custom website development. Custom websites will leave an impression on their browsers because they can be unlike any other site.


Custom website development is an expanding domain, and it will continue to do so as people start getting sick of seeing the same WordPress template over and over again. While it may be a little more pricey, the results of custom website development can speak for themselves.

Author: Adam Edmond

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