Published On: Mon, Oct 28th, 2013

Thailand in more racism controversy: Dunkin’ Donuts and Unilever

The southeastern Asian country of Thailand is embroiled in news of racial insensitivity again because of two advertisements from companies doing business in the country.

Image/Video Screen Shot

Image/Video Screen Shot

An advertiser for a skin-whitening cream, which seemed to offer university scholarships to students with fairer skin has began a debate over racism in Thailand again.

The Guardian reports yesterday, “The “Citra search for clear, soft and glowing skin” asked female students to submit photographs of themselves in their university uniform along with a bottle of Citra Pearly White UV body lotion, for a reward of 100,000 baht (£2,000). Citra is a Thai subsidiary of Unilever.”

The ad seems to imply a difference in intelligence based on skin tone and color. The ad featured two college students–one with fair skin and one with darker skin–who were asked a question that the fairer skinned girl answered lucidly while the darker skinned girl was unable to respond.

The ad was pulled by Unilever who apologized for the misunderstanding; however, the contest still goes on.

Earlier, a  Dunkin’ Donuts advertisement that aired this summer that featured a woman in blackface makeup to promote a new chocolate flavored doughnut drew the ire of such groups as  Human Rights Watch who calls the ad “bizarre and racist.”

The ad was launched by a local franchise  promoting its new “Charcoal Donut.”

In July, one of Thailand’s major universities, Chulalongkorn University had to apologize for a mural painted on a wall there which featured several superheroes like The Hulk, Batman, Superman, Captain America and Nazi leader,Adolf Hitler.


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About the Author

- Writer, Co-Founder and Executive Editor of The Global Dispatch. Robert has been covering news in the areas of health, world news and politics for a variety of online news sources. He is also the Editor-in-Chief of the website, Outbreak News Today and hosts the podcast, Outbreak News Interviews on iTunes, Stitcher and Spotify Robert is politically Independent and a born again Christian Follow @bactiman63

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