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Published On: Mon, Mar 6th, 2017

Telemarketing Perks That Still Exist Today

Telemarketing used to be preferred as a way to promote services and products some years ago. Nowadays, it is no longer that popular. However, it is still highly effective. Using phones to male sales, generate leads or simply gather some marketing information is definitely going to work in many cases. Marketers basically manage to reach potential prospects and have direct contact. Since there are various affordable telemarketing services available at the moment, it is quite obvious that companies from all around the world will still want to tap into what is offered.

This marketing method does use outbound marketing strategies. It works really well in reducing costs that are associated with promoting products since making a phone call is really cheap these days. When compared with sending a trained salesperson to the home of a considered prospect, we are faced with just a fifth of the expenditure when a phone call is made. Statistics show that telemarketing is more expensive than using direct mailing but the efficiency is a lot higher. You can also use this marketing strategy in order to remain in touch with the clients that are harder to reach or get some follow up done after a purchase.

photo by photoSteve101 via Flickr

Telemarketing Methods

You can do telemarketing in an outbound or an inbound way. The activities included in regular inbound telemarketing are handling inbound methods incoming calls. The outbound techniques are those that most people are used to and involve directly contacting prospective clients. Most of the modern telemarketing campaigns are going to be outbound based. A major application in B2B telemarketing is to sell extra things to the existing accounts. However, we also have new account development and even customer service that can be on the list.

What we can say is that telemarketing is so much more complex than what many believe. We are faced with numerous different types of campaigns that can be launched and that fall under the spectrum of telemarketing. Most people will not know that much about all that can be done and the best thing at the end of the day is to hire a professional marketing firm to take care of the needed campaigns.

Choosing A Telemarketing Company

Choosing the very best telemarketing company is not as simple as you may be tempted to believe at the moment. It is really important that your research is based on results. The more results the company gained for clients in the past, the higher the possibility that great results will appear for you.

What is very important is to assess the considered firm’s telemarketing knowledge. This can be assessed by looking at past work but you can also talk with a representative of the firm and see exactly what is offered when you sign a contract.

As a last tip, make sure that you read every line in the contract you are about to sign when you work with any considered marketing firm. You want to be sure that you understand everything there so that you can receive the highest possible quality in the services you buy.

Author: Lolita Di

Universal Studios Orlando 2012 photo/Brandon Jones

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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