Published On: Tue, Jun 12th, 2018

Target Now Offers Matching Family Outfits

The matching trend is back in style. Celebrity moms have been photographed wearing matching outfits with their kids, sparking the “twinning” trend that’s all over social media. Now, Target is capitalizing on the trend, offering matching outfits for the whole family.

The collection takes mother-daughter fashion to a whole new level. The clothing line, called GK Family Collection, was designed by OshKosh and includes matching fashions in just about every category, from swimsuits to board shorts, button-down shirts and dresses. Outfits are matching for moms/daughters and dads/sons, but they all coordinate together nicely to create a “matching” look for the whole family.

The collection falls in line with the growing trend of matching fashions, which has thus far dominated the luxury children’s wear market. Target’s collection makes “twinning” more affordable, with each piece being priced under $28.

Unlike matching outfits of the past, Target’s line is fashionable and appeals to both kids and adults alike. The outfits aren’t exactly alike, but are similar enough to be considered “matching.”

The latest line is part of the Genuine Kids (GK) line, which has been around for quite some time and offers fashionable clothing, shoes and accessories for kids.

Along with full coordinated outfits, Target also offers coordinated sleepwear for the family, with shirts that say “mom,” “dad,” “baby,” and “kid.”

Target has been hard at work revolutionizing its in-house brands. The company plans to launch three new brands aimed at Gen-Z: Original Use, Wild Fable and Heyday.

The Heyday brand includes an affordable line of electronics aimed at young shoppers. Wild Fable is a new fashion line, which is boho inspired. Original Use is a street-inspired men’s line of clothing.

Heyday products will include Bluetooth speakers, headphones, earbuds, phone cases, Lightning cords and Apple Watch watchbands. Most items in the line will cost less than $20. Heyday items will debut in Target stores this month.

Clothing items in the Wild Fable line will be less than $40 a piece and sizes will range from 0 to 26W. Original Use clothing prices will range from $10-$40 and include big and tall sizes. Both clothing brands will launch in August 2018.

The company said it worked with teens and young adults across the country to create its new lines. The move is part of Target’s effort to reach fickle Gen-Z buyers whose trends change as quickly as viral videos come and go on social media.

Author: Jacob Maslow

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