Step by Step Guide to Opening a Beauty Salon
Women have always been interested in their appearances, so it is no wonder that the beauty industry has always been very popular. Even nowadays, when the internet is full of hairstyle tutorials and DIY beauty remedies, women still go to beauty salons, because they value professional services, and they like being pampered from time to time. However, as popular as beauty salons are, not anyone can make it in this industry. The competition is fierce, and you have to do everything by the books in order to be successful. But don’t worry, as we have prepared a comprehensive guide to help you start your salon business.
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1. Have a unique vision
Due to the fact that this industry is very competitive, it is important to offer something new and unique in order to attract new customers. For example, instead of a classic salon, you could opt for a spa-salon fusion. You can do this through a Zen design and a nice ambient, featuring relaxing music, candles, cucumber water and so on. You could also invest in pedicure chairs with modern massage systems. For example, the JA USA Pedicure Chairs feature human touch and Shiatsu massage systems. Moreover, these chairs have customizable designs, so you can design a chair that perfectly fits the spa design of your salon. Another great way to stand out from the competition, is to offer an innovative service. This can be a modern nail care routine, or an innovative skin care remedy.
2. Write a detailed business plan
The business plan is essential for starting a successful business, and it is also necessary if you don’t have sufficient capital for starting your salon. You won’t be able to get any funding, neither from banks nor from investors, without a good business plan. The business plan must be focused on the funds, but it also needs to include administrative, marketing and maintenance plans.
3. Take care of regulations and administrative matters
Needless to say, you will need an operator’s license in order to start your business. However, you will also need other certifications, such as a cosmetology certification. The regulations for beauty salons can differ from one location to another, and they also depend on the services that you plan on offering. So, check with your local business affairs board to know all the paperwork that you have to take care of. Moreover, consider all the administrative tasks that you will handle, such as your inventory management and your financial systems.
4. Choose a good location
The location can be an influential success factor for a beauty salon. Depending on the type of customers that you want to attract, choose a location where those customers are most likely to notice you. Malls and other commercial spaces are the most suitable locations for beauty salons. If you plan on renting, make sure you will be allowed to remodel the place. We are not talking just about a basic paint job. You might also have to take care of the plumbing and the electrical systems in order to match the needs of your salon.
5. Furnish and equip your salon accordingly
When it comes to the furniture, choose pieces that match the overall design of your salon, but make sure your furniture has a strong functional purpose. It needs to be able to accommodate all your equipment, without crowding the space. As far as the equipment goes, it all depends on the services that you plan to offer. If you will offer skin care, as well as manicure and pedicures, make sure to invest in a sterilizer, to sanitize all essential equipment. If you plan on buying modern pedicure chairs, buy from local manufacturers. U.S. made products tend to be of higher quality, and if you ever experience any problems, you won’t have a hard time finding replacement parts and getting them repaired. Last but not least, make sure to spend a lot of time in your salon in the first few months, to notice whether you have everything you need to offer quality services.
Author: Sumeet Manhas
