Starbuck makes gun control statement, asking customers not to bring them into cafes

Starbucks has always set itself apart by taking strong positions on progressive political issues. Now that reputation has landed the company in the middle of the heated national debate over gun laws.

photo Elvert Barnes

On Thursday, the Seattle-based company will run full-page ads in major newspapers, telling customers that guns are no longer welcome in its cafes. But Starbucks is stopping short of an outright ban, exposing the fine line it needs to walk on a highly divisive issue.

“We are not pro-gun or anti-gun,” CEO Howard Schultz said in an interview, noting that customers will still be served if they choose to a carry gun.

In an interview with The Associated Press, CEO Howard Schultz said the decision to ask customers to stop bringing guns into stores came as a result of the growing frequency of “Starbucks Appreciation Days” in recent months, in which gun rights advocates turn up at Starbucks cafes with firearms.

“We will not ask you to leave,” he said.

The Seattle-based company plans to buy ad space in major national newspapers including The New York Times, Wall Street Journal, Washington Post and USA Today on Thursday to run an open letter from Schultz explaining the decision to not implement a ban.

“Why? Because we want to give responsible gun owners the chance to respect our request – and also because enforcing a ban would potentially require our partners to confront armed customers, and that is not a role I am comfortable asking Starbucks partners to take on,” Schultz says in a copy of the letter provided to CBS News.