‘Shark Week’ kicks off in cinemas with a week long slate beginning July 23, including ‘Shark After Dark’ with Eli Roth
While Shark Week doesn’t officially kick off until this weekend, Fathom Events teamed up with The Discovery Channel to give fans a big, thrilling prelude with SHARK WEEK at the Movies. A special new episode from Shark Week 2017, “RETURN TO THE ISLE OF JAWS” screened along with a fan favorite from last year: “RETURN OF MONSTER MAKO.”
If Mako sharks weren’t intimidating enough, imagine them on the big screen – Wow.
Isle of Jaws centers on research at a new Great White shark “hot spot” and the Mako documentary follows teams studying massive Mako sharks and the different activity during the day versus at night.
SHARK WEEK, television’s longest-running and eagerly awaited summer TV event returns to Discovery Channel on Sunday, July 23 at 7:00 PM ET/PT and continues through Sunday, July 30.
2017 is the first year in the franchise’s history that SHARK WEEK will sync up around the world, airing during the same week on Discovery Channel in more than 220 countries and territories.
For the fifth consecutive year, the hit late-night talk show Shark After Dark will return with award-winning film director, producer, writer and actor Eli Roth (“Inglourious Basterds,” “The Green Inferno”). For five continuous nights, Roth will be joined by celebrity guests and shark experts to highlight some of the most fintastic moments from SHARK WEEK in addition to giving viewers a sneak peek at the next day’s programs. Shark After Dark airs Sunday, Jul 23 – Thursday, July 27 (11:00 – 11:30 PM ET/PT) on Discovery.
More information on Shark Week below. Check out other great Fathom Events HERE

photo courtesy of Fathom Events
SHARK WEEK is now a cultural event with special ice cream from Cold Stone Creamery, Lokai has re-released the custom Shark Lokai that is available until July 30 on www.lokai.com, Great Clips is running a special and there are hotel promotions. Southwest Airlines® takes SHARK WEEK to the skies and check out Hungry Shark® Evolution and sequel Hungry Shark World, popular apps from Future Games of London, a Ubisoft studio, which are available on all major App stores.
Get more information HERE
SHARK WEEK
Premieres Sunday, July 23 at 7 PM ET/PT on Discovery
As television’s longest running summer event, from exotic, unexplored locations to incredible breaches and shark sonograms, SHARK WEEK has given viewers extensive insight into the mysterious world of sharks – taking them where cameras have never been before. Along the way, Shark Week has built a community of scientists, including Craig O’Connoll, Neil Hammerschlag, and Tristan Gutteridge, who have come on board to share science-based shark stories and exciting shark research from the field. Discovery will employ new technology, from genetic profiling to miniaturized camera tags, to peer more deeply into the shark ecosystem. The shows of the 30th anniversary will combine the best of science and technology to capture the fascinating and misunderstood behavior of sharks. Whether looking for the largest great white sharks deep in the ocean, or exploring for strange new shark species, Shark Week 2017 will deep dive into the secret lives of sharks, and find better ways to share the oceans we co-inhabit.