Published On: Thu, Apr 13th, 2017

SEO techniques which still work in 2017: A sneak peek into the tactics

For someone who is not an expert, it can be tough enough to stay updated with the fashions in the world of SEO. There’s a moment when a particular tactic like keyword stuffing is all the rage and 2 years later, it seems like the previous craze had never happened. There are many who dismiss such updates and evolutions as frivolous and they may also be tempted to do the same thing with SEO.

Just like good fashion, you also have to make your website look good by making a strong search engine presence. SEO tactics do change as Google keeps tweaking its algorithms often but there are few basic principles which are timeless and will perhaps never change. Before seeking help of an SEO Toronto based company, here are few things that you should know about the tactics that still work in 2017.

Good quality content will always remain important

There was a time when it was easier to game the top-most search engine rankings by stuffing the pages with keywords for which you wanted to rank for. Although the resulting pages became easy for bots to crawl but they actually became ugly for readers to look at. But keyword stuffing was a fad and good content is something that’s timeless. It is almost the ‘little black dress’ of SEO. With good quality content, you have to create a balance between what you say, what your readers want and what intentions they share when they search it. You can promote strong content on social media and be proud to flaunt it.

Share symbiotic relationships with bloggers

It still holds truth that getting links from other websites improves the keyword rankings of the site, both for particular pages and which are linked to other sites. There was a time when search engine optimizers took this to an extreme level. If there was 1 good link, there were 50,000 better links and it didn’t matter where they came from. But this is an altogether different time. Presently, too many poor quality links won’t do any good and rather would get your website hit with a bad penalty. Hence meaningful relationships are timeless. One has to establish good relationships with influencers, bloggers and media who may give you a ‘mention’ or offer you a link.

photo/ Gerd Altmann

Rank high when people search for you locally

It has always been extremely necessary to rank high when people search for a business like yours in the local area. Presently, you just have too many options as to how they can emerge good in such searches. Here are few steps you can take to rank higher on local search:

  • Build Google Business Listings: These appear on the right side of searches for your business and they’re free.
  • Optimize your location pages: You have to make sure the location pages on your website are optimized to rank higher.
  • Apply schema to contact details: Google should read your ‘opening hours’, contact details so that people don’t require hunting for these information.

Therefore, if you are not able to keep up with the changing rules in the field of SEO, you can take the above-mentioned tactics into consideration. They still work perfectly in todays time!

Author: Pankaj Deb

On the DISPATCH: Headlines  Local  Opinion

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