Published On: Sat, Dec 31st, 2016

Sallie Mae’s Liz Robinson Lands on 20 Rising Stars in Financial Marketing List

Sallie Mae’s Liz Robinson was named among the top “20 Rising Stars in Financial Marketing” by Gramercy Institute. Robinson is the vice president of brand strategy at Sallie Mae and joins nineteen other rising stars in the 2016 – 2017 class of rising stars.

Robinson and all other candidates were honored at Le Cirque in New York City.

Nominations are picked from the think-tanks network of thousands of members in the financial industry. Finalists are based on their leadership, work and vision in financial marketing. Robinson is an industry veteran with 20 years of experience in financial services. Her proficiencies in hands-on marketing and communication led to her success.

She helped launch Sallie Mae’s “Let’s Make College Happen” campaign. The successful campaign established Robinson’s proficiency in the field and led to her being a brand ambassador for Sallie Mae.

photo Gerd Altman via pixabay

The campaign helps families find a way to pay for college through internal and external measures. The campaign future helps families plan and save for their child’s education.

Robinson led the “Bridging the Dream Scholarship” program that helped four deserving students pay for higher education. The program is part of Sallie Mae’s commitment to help make college a reality for students and their families.

Sallie Mae works to bring brand awareness to their company’s financial services for students. The rising costs of college tuition makes the burden of affording higher education more difficult for students and their family.

Sallie Mae’s new products and initiatives encourage families to plan and save for higher education. Research on family needs and the strategies used to pay and save for college helps the company understand and manage their credit. Gaps in financing are targeted in the company’s campaign, with offers of private loans to help students enter college.

Charlie Rocha, executive vice president and chief marketing officer at Sallie Mae states “Liz has been a faithful brand ambassador for Sallie Mae for more than a decade, developing and communicating Sallie Mae’s brand and mission — to help families save, plan, and pay for college — both internally and externally.”

The student loan provider donated $50,000 to Big Brothers and Sisters of Delaware through the Sallie Mae fund earlier in the week. The donation will provide finance for the student mentorship program, which provides one-on-one support for students.

Funds will be dispersed to 10 schools in New Castle Country. Weekly visits from trained mentors for students in grade 1 – 12 aim to provide academic support and encouragement to students.

The company’s Big Brothers Big Sisters’ Holiday Appeal program fulfills the wish list of two dozen families in needs. Employees delivered more than $4,000 in groceries and 160 boxes of gifts to families in need during the holiday season in Delaware.

Sallie Mae has benefitted from a Trump presidency. The company’s shares are up 37% as investors bet on private loans rising, as government loans are expected to wane under Trump.  Sallie Mae issues more than 50% of all private student loans.

Lower tax rates under Trump will further help the company increase their profits, with tax rates falling from 35% to 15% under Trump’s current tax plan.

Author: Jacob Maslow


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