Results Are In: Great Email Marketing Trends of 2015
Being able to convert leads into customers is one of the main concerns of a business owner. Finding out which type of marketing methods works the best can take a bit of time and research on the part of a business owner. Among the most successful types of marketing out there is sending emails to interested prospective customers. There are businesses out there who deal in targeted data lists that can help a business owner market their product or service to parties who are already interested. Finding a reputable company to provide both this type of data and email addresses for the interested parties can help a business owner get more customers in no time. Here are some of the greatest email marketing trends that have shown a lot of success over this year.
Simple Emails For All Devices
The biggest trend in the world of email marketing this year was email designs made to be responsive. Most small business owners realize that the customers that they are trying to reach use their mobile devices to check their email. Targeting these users with responsive email coupons and flyers is a great way to give them access to deals that a company is running.
Enhanced Email Animation
Giving a prospective customer an animated look at the deal or product being offered is also a trend that has caught fire this year. Finding a good graphic artist to help construct these types of emails is the best way to ensure that they look their absolute best. The time that is put into constructing these emails will be worth it due to the appeal it can give an email. No customer wants to sit there and read through loads of text to get to the main idea of a marketing email.
Video is Great to Use
Video is quickly becoming the medium of choice for small business owners. Taking the time to make a video explaining what a company does can garner a lot of attention. Attaching these videos to a marketing email can be very beneficial and will help to increase the level of success a business owner is able to have. Make sure to team up with a professional in the video marketing world in order to get some advice on what they can offer. The more a business owner is able to find out about how to adequately use this medium in their email marketing campaigns.
Make Good Use of Pop Up Boxes
Getting good use out of pop up boxes can help a business owner to gain even more email addresses of interested parties. Using the pop up box on various landing pages around the website can be done in a way that it is informative, instead of a nuisance. The time that a business owner puts into constructing their pop up boxes will pay off when they are able to expand their email marketing campaign.
Using Social Media to Spread the Word
For years now, many business owners have used the power of social media to further their business. This year, there was an upswing in businesses that were using this platform to get more email addresses for their marketing campaigns. By making a catchy and appealing post, it will be easy for a business owner to get the email addresses they are after.
With all of the trends that 2015 has seen in the world of email marketing, a business owner will have to take the time to figure out which ones can work best for them. This process will usually take a bit of trial and error, but is worth the effort invested.
Guest Author: Paul Smith
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