Rep Dean Heller compares Hollywood stars Jennifer Hudson, Michael Cera promoting Obamacare to tobacco ads
Sen. Dean Heller said Thursday that athletes and “Hollywood celebrities” being recruited to promote the new health care law are little different from those who once used their fame to sell cigarettes to unsuspecting consumers.
President Obama is no stranger to help from Hollywood stars and now turns for more help to promote Obamacare
Official White House Photo by Pete Souza
“That tactic has been used before,” Heller said in a Senate speech. “In the 1950s and 1960s, Hollywood and some athletes were used to sell and glamorize tobacco products. Today, Hollywood and some athletes are being used to peddle the Affordable Care Act, perhaps to make up for past sins,” Heller said.
The Nevada Republican is pointing to efforts by the Obama administration to partnet with the NBA and NFL to advertise Obamacare. These efforts have failed and now Hollywood stars are being brought in.
Actors Amy Poehler and Michael Cera, singers Jason Derulo and Jennifer Hudson and several high-profile behind-the-camera figures (reps for Oprah Winfrey, Alicia Keys, and Bon Jovi) were among those at a White House meeting on Monday for a health care session.
Critics say the health care premiums to be paid by younger people, who generally are more healthy, are seen as key to help pay to take care of sicker people under the law that Congress passed in 2010 and that is being implemented in pieces.
These young people are being manipulated by the expensive and expansive marketing campaign.
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