Published On: Thu, Oct 26th, 2017

Reasons to Consider a Digital Marketing Career

For those who are looking to reinvent themselves professionally, there has never been a better time to pursue a career in digital marketing. With business all over the world moving online, the world of advertising is not what it used to be, and it’s paving the way for a revolutionized workforce.

Plus, the job market is moving toward valuing skills over qualifications, do you don’t necessarily need to have a four-year college degree to land yourself a lucrative career break.

If you have a passion for creativity and a knack for business, becoming a digital marketing leader is a lucrative and fulfilling career choice. Here’s why you should become a specialist in this field.  

photo/ Gerd Altmann via pixabay

There’s High Demand

Over the past two decades, technology has advanced at an accelerated rate, meaning there are now more jobs in the online advertising sphere than graduates can fill. Virgin Media predicts a further 150,000 digital jobs by 2020, and as it stands, there aren’t enough professionals to meet this demand.

Training as a digital specialist now will set students up for a career at a time when the market is booming. Rather than spending years searching for a graduate job, newly qualified marketers can dive straight into the career pool and enjoy a lasting career in the industry.

It Pays

As well as combining creativity with business insight, digital marketing is highly lucrative. According to the Mondo Digital Marketing Salary Guide, the salary projections for a Digital Marketing Manager can reach $114,000 a year. With the demand for professionals higher than ever, that is set to rise in the next three years.

You Can Work Remotely

Rather than taking on in-house employees, many businesses are choosing to outsource jobs to freelancers. By going freelance, you’ll be in charge of your income, your schedule and making your own contacts. Plus, you can work from anywhere in the world, so long as you have a laptop and WIFI connection. Many people in the digital sphere are choosing to become self-employed so they can embrace the freedom and flexibility it grants them.

You Can Become an Expert Online

If you’re looking to embark on a new career, consider becoming a digital marketing expert and secure your future. Studying towards a Marketing MBA online could help establish yourself as a marketer, or allow you to take the next step in your existing marketing career. If you’re keen to enter the world of online advertising, choose a course with a focus on digital marketing from a prestigious institution.

Other Digital Career Paths

For those who aren’t suited to digital marketing, there other online specialisms in high demand. Businesses are looking for more Search Engine Optimization Specialists, Pay Per Click Executives and Inbound Marketers. All of these skills are in high demand from both clients and agencies around the world, so brush up on your skills now and start padding out your resume.

Better yet, if you’re a writer with knowledge of digital marketing or any of the above specialisms, you could combine your skills to become a Content Manager. Content Managers cover a variety of tasks, but their primary goal is to help businesses implement content marketing strategies that increase engagement with their target audience.  

Author: Carol Trehearn

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  1. How to Maximize ROI for Small Business SEO Marketing | The Global Dispatch | The Global Dispatch says:

    […] it is quite a budget friendly option when compared to other marketing types, Pay-Per-Click advertising, social or email marketing. Also, through SEO, you will be enjoying […]

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