PETA brings politics to the Super Bowl with religion, James Cromwell and stereotypes
A controversial new PETA ad, featuring actor James Cromwell, will turns some heads during the Super Bowl.
The ad features Cromwell, an outspoken vegan, as a priest who listens to the confessions of an lying, deceptive meat industry executive, who ultimately cannot be forgiven for his heinous crimes.
The ad, titled “Redemption” centers on the business man racing into a Catholic Church’s confessional, stating that he was responsible for crafting terms like “humanely slaughtered” and “free-range.”
The executive adds that there’s actually no such thing as “humanely slaughtered” and requests to be forgiven.
Cromwell’s priest character responds and says that there’s no forgiveness for what he’s done. Check out the clip below.
PETA says the purpose of the ad is to convince meat-eaters to “seek redemption by choosing the only truly humane meals: vegan wings, vegan hamburgers — vegan everything.”
PETA Senior Vice President Lisa Lange said in a release: “No Hail Mary can absolve someone for duping consumers into feeling good about buying ‘humane’ meat, a myth exploded by countless undercover exposés inside the businesses that produce it.”
Lange’s statement continued, “PETA’s Super Bowl spot encourages meat-eaters to seek redemption by choosing only truly humane meals: vegan wings, vegan hamburgers—vegan everything.”
Nothing like offending ALL of the Catholic viewers and many other religious people to instill guilt into those who are eating meat…good luck with that.
Last year PETA offered up a sex themed ad, the steamy “Last Longer” ad which was banned by the network.
