Published On: Mon, Jun 4th, 2018

Online Shopping in South Korea, Malaysia soared in April

Asian online shopping sales are booming, with sales in South Korea and Malaysia rising in 2018. South Korea announced a major rise in online sales in April. Purchases made through mobile devices and the Internet grew 22% from earlier in the year to 8.74 trillion won, or $8.16 billion USD.

The data, from Statistics Korea, showed a sharp rise in demand for food, daily necessities, cosmetics and electronics. Mobile transactions as a whole grew 33.6% and accounted for 61.6% of all online purchases in April.

photo/Gerd Altmann

Online shopping through mobile transactions reached 5.38 trillion won.

South Korea’s mobile sales continue to rise primarily on the rise of smart devices. Smart device penetration in the market has replaced computers in South Korea, which is known as the world’s most “wired country.”

Raya merchandise sales in Malaysia are also on the rise. Shopping malls continue to bring in consumers for Hari Raya merchandise, yet online retailers are increasing their promotions and advertising efforts to take market share away from malls.

Consumers opt to shop at Shop Back, Lazada and CJ Wow Shop thanks to the various payment acceptance, security points and promotions offered.

Online shopping malls in Malaysia have started to increase their promotion spaces for Raya, offering benefits and discounts to attract shoppers to their platforms. Shopee’s in-app game is offering RM1.5 million in potential prizes for shoppers that use the app to make purchases during the Shopee Cahaya Raya campaign.

The platform has partnered with Visa as a way to offer prizes. The two are offering 1.5 million in total prizes, including a dream home worth RM350,000. Shopee coins will also be awarded throughout the campaign.

Celebrity wardrobes are also being used as a means to bring in new consumers. Shopee is offering a new platform which allows consumers to gain easy access to a curated collection of products by celebrities. Celebrities are launching their own line of clothing and goods on Malaysia’s online shopping portals as a way to increase demand.

Exclusive deals and discounts are also being offered for celebrity collections to attract consumers to online platforms rather than traditional shopping malls.

Local fashion designers are also gaining publicity and making more sales, as online malls collaborate with local designers to increase exposure. The companies are aiming to offer the best fashion including clothing from local brands, international brands and the world’s top designers.

Cash back promotions, prizes and a wider selection of goods has helped increase online sales in Malaysia.

Author: Jacob Maslow

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