Published On: Fri, Jun 15th, 2018

On Demand Economy Spurring Continued Fast Growth of Postmates

As Uber continues to evolve and affect every aspect of the way modern society handles transportation, more and more embodiments of the service are coming to being and changing the way consumers relate to getting the products and services they need. Now, not only are people being transported from place to place, but food and other goods are being delivered with the swipe of a finger and at the tapping of a screen.

driving car

Image/Free-Photos via pixabay

Postmates is one of the successful startups that stemmed from the Uber vision and its huge success. Users of the San Francisco based Postmates app have the capability to order and receive whatever food, snack or drink their heart desires, with the order delivered to them within just an hour or less of ordering. Have an odd craving for hot pretzels and mint lemonade slushies at 3:15 in the morning and want the snacks delivered to your doorstep? With the Postmates fleet of drivers numbering over 25,000 and making over 1.3 million deliveries a month in dozens of cities, at all hours of the day and night, fulfilling this order is no problem.

Postmates, since 2017, has generated over a billion dollars and it looks like the company will only continue to flourish and expand. There may be several explanations for its Uber-like success. Firstly, Postmates prides itself on having the edge over other food delivery services because of its stellar customer service and quick delivery time. In fact, providing excellent and fast service is a prerequisite for joining the Postmate fleet of drivers.

Another reason that Postmates is so successful and will continue to thrive is because it is an attractive working environment for millennials looking for an increasingly out-of-the box professional experience. Choosing to become part of the Postmates driving team allows the drivers to create their own schedules by choosing where and when they want to work, and by deciding how many hours they want to put in.

Additionally, Postmates has managed to make use of creative techniques and strategies such as sharing delivery costs with merchants, to satisfy customers’ on demand desire for edibles when they want it, with the company’s desire to turn a profit. By building on its proven successful model, Postmates is expanding into delivering non-food items, too. The potential for profit is only increasing for this startup with its finger on the pulse of what modern consumers want and need.

Author: Jacob Maslow

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