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Published On: Thu, Jun 18th, 2015

Ohio customers protest ‘Sweey Baby Jesus’ beer, gets it pulled from shelf

An Ohio-based grocery store has pulled a beer called “Sweet Baby Jesus” off its shelves after customers complained about the name of the product.
The Heinen’s Grocery Store will not restock the beer in their stores in Illinois or Ohio.
“A rep at Heinen’s confirmed the beer was pulled, but Marketing Director Kathryn Falls said it was a non issue and the store had no comment,” reported Marc Bona of Cleveland.com.
The beer, made by DuClaw Brewing Company in Maryland, combines chocolate and peanut butter flavors and was named for the positive response it got at first taste.
DuClaw founder Dave Benfield said that the beer’s name was not meant to offend anyone.
“While we understand that some people may not be happy about the name, it’s never our intention to upset or offend — our focus is making great beer that people enjoy,” Benfield said.
The brewery founder said he was not upset by the grocery store’s actions and the beer has had an overall positive response in Ohio.
Critics of move:

“Just wondering, since you are folding to some ridiculous people and pulling Sweet Jesus Beer, I want to know if you are also pulling Devils Food Cake and Angel Food Cake?” posted one person.

“I won’t know since I have now decided not to shop at your stores. Really, pulling something with the name of ‘Jesus’ from the shelves? You must make sure to tell you priest or reverend or who ever you pray with! I will make sure that I spread the ‘Good’ word.”

Sweet Baby Jesus beer photo/ screenshot DJs Brewtube

Sweet Baby Jesus beer photo/ screenshot DJs Brewtube

 

 

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About the Author

- Roxanne "Butter" Bracco began with the Dispatch as Pittsburgh Correspondent, but will be providing reports and insights from Washington DC, Maryland and the surrounding region. Contact Roxie aka "Butter" at [email protected] ATTN: Roxie or Butter Bracco

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  1. New ‘Submission Ale’ beer mocks Islam with a pig in a hijab - The Global Dispatch says:

    […] Recently, a Sweet Baby Jesus beer was pulled from stores/shelves in Ohio after an uproar, but is still availabe around the Midwest. More on that story – click here […]

  2. Face-To-Face Collaboration Tools for Client Communication - The Global Dispatch says:

    […] the Clients Know They are in Good Hands – Studies show that over 90 percent of customers love having the ability to instantly initiate chat with a company they are working with. Even if […]

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