New ‘The Killing’ season 3 poster sneaks the new serial killer, 17 deaths and a reset for ‘new viewers’
Hannibal Lecter and Norman Bates may even have their own shows now, but AMC’s The Killing promises a new serial killer and villain.
The new poster, marketing for season 3 illustrates one victim and 17 tally marks in the show’s grounded and realistic vision on the genre.
“We really wanted to reach out and grab people,” Linda Schupack, AMC’s Executive VP of Marketing. “We wanted the ad to be graphic and bold and stylish.The story is about a serial killer, but at the same time we also wanted to capture the humanity of the story — which I think sets it apart from other cop dramas. You really feel for the characters, particularly the victims.”
The new poster debuted by EW April 23, sets up the season 3 case, giving the show a reset for new viewers to jump aboard.
EW says: “The first two heavily serialized seasons were focused on solving one murder (the killing of Rosie Larsen). At the start of season three, Sarah Linden (Mireille Enos) has quit Seattle homicide, but a case where somebody is preying on street kids will bring her back into the game. The case will be concluded at the end of this season (really … no really! They swear.)”
AMC and Netflix also worked out a deal have the new season streaming to draw in more viewers.
Enos is joined by Joel Kinnaman as the main stars. The Killing returns June 2.