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Published On: Thu, May 19th, 2011

MTV pulls pro-life ads, keeps support for Planned Parenthood

MTV has announced that it will no longer run life-affirming, call-for-help commercials produced by the pro-life organization Heroic Media. The ads were scheduled to run on the network during May 2011.

“Upon further review, it was hard for us to separate some of the recent tactics of the organization behind the ads themselves, so we have opted to not accept them for air at this time,” said Jeannie Kedas, Senior Vice President MTV Networks, in a statement.

Kedas’ statement was an apparent reference to the national controversy sparked by ads created by Heroic Media that draw attention to the high rate of abortion in the African American community.

One of those ads, a large billboard, was pulled down only days after it was erected in New York City.

Planned Parenthood supporters at protest 2011 photo/S. MiRK via wikimedia commons

Planned Parenthood supporters at protest 2011 photo/S. MiRK via wikimedia commons

The ad showed a photo of a young African American girl, and the slogan, “The Most Dangerous Place for an African American is in the Womb.”

The MTV ad has been running on music channel since May of 2010, and is called “We Can Help.”

This ad features a young woman struggling with an unexpected pregnancy and directs women to a 1-800 help line for crisis pregnancies.

According to Heroic Media, an MTV sales representative who notified them that they would no longer run their ads indicated that MTV President, Stephen Friedman, made the decision.

According to the sales representative, MTV, “Was in the works with doing a partnership with Planned Parenthood and different opportunities for PSA’s when he decided that he did not want to run Heroic Media on MTV.”

Last month, MTV partnered with Planned Parenthood on a promotion called “Get Yourself Tested,” which was promoted on both MTV and Planned Parenthood’s websites. On their website, MTV has listed Planned Parenthood as an adoption referral resource.

Planned Parenthood reported performing 332,278 abortions in the United States in 2009, in the same year they made 977 adoption referrals.

Heroic Media has asked MTV to reconsider the decision.

photo: 14 week fetus photo/ Your Pregnancy week by week

photo: 14 week fetus photo/ Your Pregnancy week by week

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About the Author

- Stephen is a contributor and writer on The Dispatch. Stephen is the founder and editor for the Steven Spielberg Fan Club website and contributes to pop culture stories on The Dispatch, especially upcoming movie news. Beginning in 2016, Stephen took the role of Managing Editor for the Tampa Dispatch.

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