Published On: Thu, Jul 21st, 2016

Mobile App Development Is Nowadays Vital For Businesses

Nowadays, even the traditional business needs to seriously consider using technology because of the simple fact that customers now use software and devices in order to connect to the online world. Mobile technology basically revolutionized how people act in everything that they do, including shopping and travelling. We also have new ways in which the customers interact with the businesses. Modern app development is basically vital for every single firm out there.

Some years ago we were talking about laptop personal computers as mobile computing devices. Nowadays, dozens of different devices are available. People browse the internet by using mobile phones, tablets and even smart watches. We are no longer restricted to just one location as with the personal computer so everything is basically mobile. It is so easy to have access to the internet wherever you go so London based businesses have to adapt and use the services of professional UK app developers in order to create bespoke software and apps.

photo cultofmac.com

photo cultofmac.com

Connecting With The Customer

This is by far the most important reason why businesses need app development. What better way to be sure that your current customers become repeat customers than being connected with them at all times through an app? This means that whenever you have a special deal or you want to run a marketing campaign, the customer base that you have will know about it without having to go to the computer and check an email address.

The Price Factor

The problem in many cases is that companies believe that developing apps that are built on a bespoke system is really expensive. This is definitely not the case. In fact, many of the great companies out there are using some special software, open-source programs and other technologies in order to keep costs down. Many of the companies that have app developed for them right now are surprised to see that the prices are so much lower than what they initially expected. Only in rare cases we are faced with higher costs but that happens only when building 100% custom and unique applications, which is not a necessity for small to medium sized companies.

Increased Sales

What is the one thing that every single business owner out there wants? Sales! App development actually helps in increasing sales for companies in many ways, which is a surprise to many. For instance, a good app will keep the customer loyal and will increase the number of repeat purchases while also bringing in new clients. Sales can be increased with app development by improving company branding, awareness and even works great for extra PR.


We can say that mobile app development is nowadays a serious concern for many smart entrepreneurs. Adding good value through apps is something that can increase sales and that does play a great role in branding. Why not take advantage of this opportunity since the prices are also quite low? Take advantage of this and stay competitive with the other companies that are surely going to want to develop apps.

Guest Author: Lolita Di

Public domain image/Pablo Neo

Public domain image/Pablo Neo

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Displaying 1 Comments
Have Your Say
  1. Ross Brown says:

    Hi Lolita,

    Great article, I couldn’t agree more!

    I’m the Content Marketing Manager for an app creation and management solution, Fliplet. We specialise in helping organisations streamline their business processes and improve communication by enabling businesses to create, publish and distribute apps in a matter of hours.

    I’ve found that one of the areas businesses benefit from a mobile strategy most is internal communications.

    Thanks, have a great week.


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