Making the Sale, How Explainer Video’s Can Boost Your Business
You’ve probably seen those cute videos on the Internet – the ones where the company explains some new or fantastic thing about their business. They’re chic and professional. At the same time, they look young and fresh. Here’s how, and why, you should start using them in your own company.
Explainer Videos Are The New FAQ
photo 401(K) 2012 via Flickr
Sure, your prospects can read an FAQ. But, explainer videos do a much better job of explaining complex topics than a short blurb on an FAQ page. That’s sort of the whole purpose for the video’s existence – to explain things.
It doesn’t mean you can completely replace you FAQs with explainer videos, but it does mean that you don’t have to rely on written material quite as much. You could even create a dynamic FAQ section that integrates video into the traditional written format.
For example, if you need to explain some complex process about your business or your sales process, you could use the videos to show (visually) what’s supposed to happen. This often helps prospects make connections in their minds that they otherwise wouldn’t make.
So, if there’s a particular way to access an online service they’ve just purchased, the explainer video can demo that. If there are common misunderstandings about how to use your product (or it’s not obvious how to use it), the video can clarify that.
In a way, the video is a step between the text-based FAQ and a call to your customer service department.
Explainer Videos Are Sharable
One of the best things about explainer videos is that they are very sharable – if they are done right. You’ve probably seen the highly polished videos out there on YouTube. These are OK, but they’re also a little bit contrived. You want something that’s a little more “gritty” for sharing. You want to explain something that’s maybe a secret in your industry.
Perhaps there’s a certain pricing method or protocol in your industry that’s not well understood by the general public. Maybe you’ve figured out how to cut out a few middle men so that you can offer a lower price. This is an excellent topic for an explainer video because it justifies your merchandise’s pricing. It justifies how you can carry high-quality items at half the price of your competitors.
This type of sales story is what made Overstock.com so famous.
But, today, sharing isn’t restricted to just YouTube, Vimeo, and other video sharing sites. You also need to be able to share your video with people offline and across multiple different platforms.
That’s where a program like YTD Downloader and Converter comes into play. It’s a tool you download from http://youtubedownload.altervista.org/. Basically, it is capable of downloading videos from YouTube and other sites, but it’s strength is in converting video files to just about any popular file type you can imagine. That makes it ideal for the boardroom or a private-label DVD that you want to hand out at a trade show.
Explainer Videos Generate More Traffic
Explainer videos generate more traffic than text-based content. About 50 percent of the Internet’s traffic is video from Netflix and YouTube. So, users are already accustomed to consuming this type of content. And, they’re demanding more of it every day.
Explainer Videos Clarify Your Marketing Message
If you’ve done a good job with your video, it’s going to simplify your marketing message through clarity. As the name suggests, explainer videos explain things. But, well-done explainer videos, like those done by Common Craft, also simplify marketing messages. The goal is to take complex ideas and break them down into “chunks” that can be explained in “laymen’s terms.”
Explainer Videos Can Make Your Business More Human
Explainer videos can help sculpt your brand’s identity, and they can also make your company seem less “corporate.” Because these videos tend to be informal in nature, they’re almost never confused as a polished advertising gimmick. And, if they are, you’ve not done your job well.
Explainer Videos Can Sculpt Your Personality
Take a cue from people like Vihart and MinutePhysics. If you watch their videos, you immediately get a sense for the author’s personality. Often businesses make the mistake of having a third-party company do their explainer videos for them. They lose the inherent personality of their company by hiring a professional actor to do the voice-over. Don’t do this – especially if you’re a small business owner.
Use your own voice. It’ll help you connect with users, thus building trust through your brand’s personality – your personality.
Always remember to respect intellectual property with video downloads.
Guest Author :
Christopher Holloman has a keen mind for business marketing. With innovative strategies and a strong sense of branding, he often blogs about his insights into successful marketing campaigns.
