Published On: Sat, May 19th, 2018

Looking fantastic for less is easier than ever: tips for a smart online shopping

These days, we live in a world of appearances. How you look, the image you project, and the way you look after your appearance are almost as important as the money you earn and the skills you possess.

Sometimes, it seems like people are obsessed by beauty and youthfulness. They certainly aren’t afraid to dedicate a large chunk of their income to looking good. For instance, the average British woman spends around £70,000 per year on her appearance – including everything from gym memberships to make-up sticks.

photo/ Manuel Alejandro Leon via Pixabay

Some studies have put the figure even higher, at a whopping £4,500 per year (and £7,000 in Leeds, believe it or not). When you extend that kind of stat across an entire society, it’s clear that people can benefit from ways to save money when they buy beauty products. But what are the best ways to do so?

Try before you buy to make sure you get what you want

Cosmetics and perfumes are very personal items. What smells divine to someone will turn off another, and everyone has their own favourite colours and tones. But how often do you order what you think will be the perfect make-up, only to find that the colour isn’t exactly what was advertised online?

Many larger beauty shops still offer in-store samples, so take advantage of them. Head to your nearest stores and find out what the latest scents have to offer. But don’t fall into the trap of ordering in person. Search on your smartphone straight away and you’ll find huge online savings on whatever you want to buy.

Make use of online voucher codes when ordering beauty products

Even though we’re well and truly in the digital age, many people still instinctively head to high street shops to buy their cosmetics and other beauty accessories. But that’s a big mistake, because online voucher codes can massively undercut prices at any high street stores.

Online sellers are competing fiercely to attract customers, and they constantly provide discounts of 30-40 percent on deliveries and specific brands. So be sure to check the latest Look Fantastic promo codes whenever you shop for beauty products. And make a high street visit the last option you try.

Leverage social media to get every purchase just right

Along with voucher codes and in-store testing, the web offers another tool for shoppers to use: an army of experts who exist only to inform their fellow beauty fans about the products they love.

If you want to shift over to a new skin serum or haircare brand, search on social media sites like YouTube before you buy. The chances are that some enterprising content creator has reviewed the products you’re thinking about buying.

And check Instagram as well. It’s another great source of beauty information from people who are passionate about looking their best. But whatever you do, looking fantastic for less is easier than ever. It just takes some smart beauty shopping.

Author: Pankaj Deb

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