Published On: Wed, Oct 3rd, 2018

Lisa Borders resigns from WNBA to become Time’s Up first president and CEO

Time’s Up has named Lisa Borders as its first president and CEO. (Adweek)

Borders is stepping down as president of the WNBA, also announced on Tuesday, and will begin her position with Time’s Up starting Nov. 1. (THR)

Borders, a former Atlanta City Council president and Coca-Cola Company executive, served in the WNBA role for three years. NBA deputy commissioner Mark Tatum will lead the 22-year-old WNBA until a permanent successor is found. (WaPo)

In April, Time’s Up tapped Jana Rich of the Rich Talent Group to help lead the search for a new leader. Borders was recommended for the gig by her friend Wendy Clark, a Time’s Up founding member who worked with Borders during her time at Coca-Cola. (Vanity Fair / HWD)

Time’s Up was formed in January of 2018 after the entertainment industry was roiled by a series of sexual harassment allegations involving moguls and entertainers. Time’s Up is advocating for safer and more equitable work environments for women in Hollywood and in other industries. Along with a more general call to action, the organization unveiled a legal defense fund in partnership with the National Women’s Law Center. (Variety)

Lisa Borders 2014 photo/ LBJ Presidential Library / Marsha Miller.

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