Published On: Fri, Sep 23rd, 2016

Kickstarter’s Secrets to Successful Crowdfunding Campaigns

Kickstarter is one of the largest alternative funding platforms, filled with thousands of projects and ideas just waiting for the right backers. Just like starting a new website, launching a Kickstarter campaign requires you to invest a lot of time and energy, especially if you want to reach the funding goal you are after. The company recently shared some key secrets on how to have a successful crowdfunding campaign. Here are a few notable tips to keep in mind when you’re starting your own campaign.

Kickstart a Mature Idea

photo/ Public domain pictures via Pixabay

photo/ Public domain pictures via Pixabay

Starting a Kickstarter campaign with a half-baked idea is among the most common mistakes people make on Kickstarter’s platform. You can see a lot of this mistake as you browse through the site too. Ideas are what you are selling on Kickstarter, so there is no point in launching a campaign for a half-baked idea that’s difficult to sell.

You need to cover all the basics before actually launching the crowdfunding campaign. Use services from companies like CertaHosting.co.uk and have a working website – and I do mean fully functional – to get your idea or product up and running. You can link back to the site if backers need more information about the idea you’re selling.

It is also important to be ready for questions. A lot of successful Kickstarter campaigns have a dedicated FAQs section directly on the campaigns’ pages as well as on their websites.

Start with a Unique Selling Proposition

What makes your idea better than the ideas before it? Does it solve a particular problem a lot of people are having? How can it make the lives of your backers better? More importantly, do you have a plan to bring that idea to life?

Answer these questions to see if you have the right idea to sell. A new product that solves problems a lot of people are having is usually a good start. Put your answers to these questions on your Kickstarter campaign page too.

As people learn more about your idea, these are the questions they will be asking themselves. If they find an idea that helps them solve a problem or is interesting enough to arouse curiosity, chances are they will back your campaign.

Understand Your Competition

Just like starting a new site, you are competing against hundreds – or even thousands – of other campaigns for attention. Standing out and offering more than viewers expect are the keys to grabbing their attention. That said, you should never promise anything you can’t deliver.

Kickstarter is a great platform for finding alternative funding, but it is also a very competitive one. Kickstarter users – especially backers – are among the most critical groups of people on the internet, which is why you need to be two steps ahead of your competitions to grab attention.

Last but not least, have a high level of confidence and maintain a clear line of communication. Let backers know how the idea is coming to life and be sure to provide regular updates. Showing positive activities on your Kickstarter campaign page will help bring more potential backers to the table.

Guest Author: Joao Pedro

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