IRIS Photo Booth Lets You Take Professional Headshots

A new photo booth, called IRIS, lets users take professional-quality headshots for the fraction of the price of a professional photographer.

The portraits taken in the booth are designed to look like they were taken in a studio with professional lighting.

IRIS makes it easy to pay for your photos, too. Photo-takers can either pre-pay online before they arrive, or pay at the booth.

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photo/ Michael Jarmoluk via pixabay.com

The booth makes it easy to get the photo you want. Each session includes six shots, and the built-in screen instructs users on how to post when taking their photos. Users can choose one shot, and retouch their image using photo tools, like blemish removal, teeth whitening and skin softening.

Each paid session includes a high-res photo download from the IRIS website. Users can choose to purchase the other five photos for $5.

IRIS has launched in nine locations throughout the United States and Canada, including Louisiana, Florida, Indiana, Minnesota, Ontario and Nova Scotia. The booths are placed mostly in airports and university buildings, where people are most likely to need to take a quick professional headshot. The LinkedIn office in Toronto has its own booth exclusively for its staff, according to IRIS.

The IRIS booth joins other companies like Sydney-based Booth Boy, which offers open-air photo booths and Indybooth, which offers unique photo prints, that are revolutionizing the photo booth industry.  

IRIS CEO Sue Siri initially started with three booths in Halifax, strategically placed in areas where she thought people would want a professional-quality photo – not another selfie. The booth started out as an answer for professional-looking graduation photos. The first booths were set up at Nova Scotia Community College’s Ray Ivany Campus, Scotia Square and Dalhousie Student Union Building.

Three booths were also set up in Toronto at the Ted Rogers School of Management, Canada Square Building and LinkedIn’s office.

Siri also saw the opportunity to place the booth in airports, where business travelers may need a professional headshot. IRIS booths in airports run off of a revenue-sharing model, in which the company shares the $20 session fee with the airport operator.

All of the booths are 100% e-commerce, meaning the entire process is digital from start to finish.

Siri told The Chronicle Herald that IRIS booths may soon be headed to airports in Montreal and New Orleans.

Her biggest challenge, she says, is keeping up with the growth of her company and the technology.

Author: Jacob Maslow

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