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Published On: Fri, Nov 17th, 2017

Instagram Introduces ‘Stories’ Changes, Pushes New Sponsored Posts Format

Instagram’s growing user base has allowed the company to continue developing their app and add new features of monetization. The company has surpassed the 800 million user mark, making it more popular than Twitter, Google+ and LinkedIn.

Instagram Stories has been a major driver of user growth, with over 300 million people using the Stories feature daily. The feature has had a major update that is currently being rolled out. Stories will allow users to upload content that is older than 24 hours.

Image/Instagram

The feature, which mimics Snapchat stories, had a hard time limit of 24 hours to keep content fresh and interesting. Users were taking screenshots of content and finding workarounds to post content that was older than 24 hours. Instagram has now lifted the 24-hour limit on content to eliminate the need for users to find workarounds to post content.

Stamps, or stickers, will be introduced for users to be able to stamp their content with the original date it was taken. The goal of the stickers is to add context to the story so that it still fits into the company’s “stories” format.

The feature follows Instagram’s pattern of allowing users greater control over their content. The “Archive tool,” a feature that the social network introduced previously, eliminated the need for users to purge their profiles of pictures or post temporary pictures.

Instagram is also rolling out a branded content tool. The tool will allow influencers, such as Josh Pfeiffer, to brand posts that are paid by advertisers. Marketed to celebrities and popular users, the tool was introduced in June 2017 before being made available to more users in August.

The tool has now been made available to everyone as of November 7. The tool requires the account holder to have access to Insights data to be able to use the tool. The tool will help standardize posts, offer in-depth data to advertisers about performance and include the “paid partnership with” tag at the top of posts.

Instagram will additionally start to tell account holders that have branded content without the tool to begin using it. The notified user will have the option to tag a business once notified. The goal of the tool is to make it easier to influencers to create a “Paid Partnership” tag.

Ad transparency has been a hot topic for Instagram and Facebook in recent months following political ads being purchased by Russia and posted on Facebook.

Author: Jacob Maslow

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