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Published On: Thu, Aug 16th, 2018

Ideas inWeb Design for A Startup Company

photo/ public domain photos via pixabay

If you have an entrepreneurial spirit, you might have an inkling to start your own business. Even in an extremely competitive business climate, there is always room for both new ideas and companies that are run with a combination of professionalism and ingenuity. If you are going to be starting your own company any time in the near future, you should already be thinking about how you are going to market it to the world.

Currently, it is nearly impossible to do the business of any kind without building an excellent website. Consider your website to be your digital storefront that holds just as much importance as, if not more than, your actual physical location for your business.

One of the things that are difficult to grasp for people putting together a concept for their website is the notion of less is more. Indian Entrepreneur Anand Mishra is the CEO of the massively successful Star Infranet, an IT company that deals on a business to business basis with companies in India. Website design is one of their areas of expertise, and Mishra says the mistakes that startups make for their websites come when they try to do too much. “Very rarely is a customer coming to your business site to be entertained,” Mishra explains. “They are there so that they can check out your products and services and decide if they want to hire you or buy from your site. You need to do everything in your power to optimize the experience for them so that they can accomplish that. Anything more is unnecessary and can actually work counter to your goal.” Here are some pieces of advice that Mishra has for amateur web designers.

  1. Make Sure It Works

Do you know what people who visit your site and internet search engines have in common? They both hate it when a website is slow to load. A customer who visits your page and can’t immediately see what they want to see will likely go elsewhere. And a search engine that detects slow load times will punish your site in its rankings. That means that your first job is to get everything loading quickly.

  1. Clean and Navigable

Everybody wants their site to look nice, but overloading it with graphics and banners that distract the customer isn’t the way to go. You should also take steps to ensure that people can easily glide from page to page on the site without being confused.

  1. Get Help

A business website is absolutely crucial to the success of any startup endeavor. You shouldn’t roll the dice and gamble that you can design it if you’ve never done before. Hiring a company like Star Infranet, Mishra explains, will help ensure that you get the job done properly, so you can concentrate on other areas.

Try to remember not to overdo your business website. And, if you can’t do it yourself, hire someone to do it for you.

Author: Matthew Perry

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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