Published On: Fri, Apr 26th, 2013

Hyundai pulls suicide commerical, apologizes for viral video

Zero emissions from a car may be great, but a recent advertisement for the Hyundai ix35 fuel cell vehicle took the idea a bit too far, depicting a failed suicide attempt in the ix35.

Nicknamed the "Hyundai suicide ad," the video has been deemed "in poor taste" and removed

Nicknamed the “Hyundai suicide ad,” the video has been deemed “in poor taste” and removed

The British commercial was posted on YouTube Thursday.Hyundai and the film’s maker released apology statements.

The ad depicts a man, depressed sitting in his car, closing the garage door to commit suicide, but the Hyundai doesn’t emit those hardful gases so his attempt is in vain.

“Hyundai Motor deeply and sincerely apologizes for the offensive viral film. The film runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused,” Hyundai said in a statement.

The film’s producer Innocean added, “This viral film was created and posted on Youtube for one day by INNOCEAN Worldwide Europe to get consumers’ feedback on creative idea employing hyperbole to dramatize a product advantage without any other commercial purpose.”

It’s been pulled down from YouTube, check it out here

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- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

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