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Published On: Thu, Sep 6th, 2018

How to Quickly Build Your Online Brand Awareness

Marketing is essential for a profitable business. However, there is no reason to invest in expensive billboards or television advertisements to improve your brand recognition. Unless you are a multimillion dollar organization, you would be better embarking on more affordable ways to effectively increase your brand awareness.

There are numerous online channels that can help your target audience familiarize themselves with your business, products, and services. Find out how to quickly build your online brand awareness.

photo/pexels

Develop a Solid SEO Strategy

It doesn’t matter if you want to connect with local, national or international audiences, you must develop an effective SEO campaign to increase your invisibility in the search engines, which can improve your brand recognition, web traffic, and profit margin.

OneIMS, an experienced Chicago SEO agency, can ultimately help to increase your rank in Google through content marketing, keyword research, metadata optimization, and UX evaluation, plus more. This will help you to reach the top of the search engines for your desired keywords, which can help your business to compete with its online industry rivals.

Run Paid Facebook Advertisements

Paid Facebook advertisements can ensure your posts land in front of the right demographic. If you believe you have a good understanding of your customers, you can choose metrics based on their geographical location, gender, marital status, age, interests, and more.

Doing this will ensure your target market will see your advertisements, so you can push your brand in front of a potential customer who might never have found you otherwise.

Leverage the Online Power of Instagram Influencers

As Instagram has more than 800 million users, it can be the perfect online platform to promote your brand. It only takes one post on a high-profile Instagrammer’s page to send your traffic and sales soaring.

While it will cost money to feature your product on an influencer’s page, it could provide a great return on your investment. Look for an Instagram influencer that not only suits your marketing budget, but that will be able to reach your demographic and complements your brand.

Form Relationships with Your Customers Through Email Marketing

It can be easy for a brand to slip from a customer’s thoughts when they haven’t needed their product or service in a while. It is your job to make sure you remain firmly in their mind by sending email marketing newsletters directly into their inbox.

Each email you send must be relevant to a subscriber, and you should also aim to provide them with something of value to improve your click-through rates, such as an exclusive look at your new product line, online discount codes, or a free eBook or report.

Collaborate with Popular Bloggers

In addition to reaching out to Instagram influencers, you could always aim to collaborate with popular bloggers in your niche. Simply reach out to them via email and pitch your blog idea.

For example, you could feature as a guest blogger sharing your experience or insight on a topic or industry. They might also be happy to naturally integrate your anchor text and a backlink into a blog post, which can increase your brand awareness, traffic, and online trust.

Author: Carol Trehearn

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