Published On: Tue, Sep 3rd, 2019

How to Put Your Start-Up Law Firm on the Map

Starting a new business is one of the most exciting ventures in any career – and starting up an independent law firm will be one of the biggest challenges you face, after years within the industry. You may have a few clients lined up, and a handful of talented lawyers to tackle their cases, but maintaining a client base and finding enough work to cover the costs of running a firm will be a consistent theme for any entrepreneur. You’ll need to find ways to put your firm on the map, but this does not necessarily require a lot of hard work or money. Below, we’ll explore some of the crucial marketing strategies that a law start-up will need to implement. 

photo/ Gerd Altmann

Implement a Digital Marketing Strategy

A robust digital marketing strategy will help to publicize your firm, encouraging clients to approach you for legal advice. The first place that people look for services now is on search engines like Google – therefore, the core element of a digital marketing strategy is to try and boost your SEO (Search Engine Optimization) so that the name of your law firm will appear above your competitors when potential clients look for law services online. The way to do this is to include alt tags and metadata consisting of phrases that are prevalent in online searches. 

It is also important to regularly update your website and remove irrelevant content. Including web-optimized videos and photos will help to improve your website in accordance with search engine analysis. If you find that your business does not have the capacity to conceive and maintain a robust digital media strategy, you can hire a specialist such as Just Legal Marketing to help you improve your SEO and manage your Google advertising. 

Network at Events

Although the digital world is imperative to success for any startup, it is also important to attend public events to build up a personal brand and a positive rapport within the community. There are many networking strategies for entrepreneurs, but the most important strategy is to seek to make authentic connections. No matter how advanced your social skills are, people value authenticity over business connections. Word of mouth will help to put your law firm on the map, and getting out there and meeting people face to face is a guaranteed way to build up a client base and enhance your brand. 

Embrace Social Media

Social media is essential for a start-up and it should be taken seriously by any entrepreneur. Not only will it help boost your SEO but it will also help potential clients find your business. It is a free method of digital marketing, but it is important to remember that social media marketing is about relationships. Social media users do not want to be advertised to; instead, use this platform as a space for a dialogue with the online community and a place where you can share your story.

Whether you strengthen your digital marketing strategy or commit to networking in the local community, there is a multitude of ways that you can put your start-up law firm on the map with very little effort.

Author: Carol Trehearn

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