Published On: Wed, Feb 13th, 2019

How to Plan a Successful Outdoor Marketing Event in New York

There is no denying that holding an outdoor marketing event can help attract the attention of your target audience and spread awareness regarding your products and services. However, for the event to be successful, it needs to be planned well in advance. Finding the ideal location, where your target audience is likely to be present in large numbers, is the first step in planning an outdoor marketing event, say experts at New York Banners, a leading printing services in NYC, offering same day banner printing for custom & vinyl banners.

photo/ Gerd Altmann

Here’s a look at some more key tips on organizing an outdoor event for your business.


  • Get the Needed Permits


Once you have decided the ideal location, where at a local front, the waterfront or in front of a popular mall, you need to get a permit to host an event at that place. So, research the city’s regulations and the time it takes to get the permit well in time, to avoid any unnecessary delays. Only when you have the permit can you go ahead with printing of large outdoor banners via a talented printing service like those in New York.


  • Shelter


For an outdoor event, you need to create a display booth via a custom tent or gazebo. This will not only help you display all your products in a secure environment, but also help you be noticed from afar. You can get custom printing done on the tent or booth, such that your business’ logo and name are clearly visible from a distance.


  • Visibility


The main purpose of the event is to make your business more visible.  This is why it is useful to get large banners printed to advertise the upcoming event in advance. You could also consider promotional giveaways, branded with your logo, to create good will and greater recall value. Make sure you promote your event on social media as well to attract as many people as possible to the event.


  • The Staff


Choosing the team that represents your business at the event is another key consideration. The people present at the event should be those you can communicate effectively, are well-versed with your products and services and share the company’s vision. When the representative believes in what they are doing, they are likely to talk passionately about the business, which is great for lead generation.


  • Engage the Audience


The key to lead generation is engagement. And, to engage visitors to your event, you need to have interactive displays and a communicative team. Allow people to experience your products and services, whether it is through the actual thing, scaled models or a video. Encourage them to ask questions and respond with patience.


Most importantly, make sure the custom banners and tent are designed creatively to gather eyeballs. You can always add to your booth or tent with same day banner printing services for large outdoor banners, such as those available in NY.

Author: Dharmendra

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