Published On: Tue, Jul 23rd, 2019

How to Market a Small Business Online for Free

Getting something for free these days seems unimaginable. If you’ve set up a start-up business and thinking about advertising it without spending a revenue, it might seem impossible but there are still ways to market your business online for free. With growing technology, more and more ways are being introduced that can be used for the betterment of businesses without costing them much but getting to know your business and the right techniques for its progress is very important. In this article, we will try to cover as many ways as possible to market your small businesses online for free.

Free Online Marketing Techniques:

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Yes, you heard that right. Some free marketing strategies do exist and will cost you no money. Stay tuned and you’ll lots of ideas for marketing your small businesses online by spending less or nothing.

  1. Website with a free Website Builder: 

If you wish to create a professionally built website for your business, the cost to do so is very high. Website design and development will cost you a lot of money but for the start-ups there is a simplecost-effective way of building a website and creating online presence. There are a lot of free website builders available in the market which allow you to create a free website with simple clicks and that’s it, your website is ready and up running.

Website design also plays an important role while developing a website, so carefully choose the design according to your business background. Boring and dull design can put your audience off which is not good for your business.

  1. Social Media Accounts: 

Social media is considered as one of the top ways of marketing any business whether small, medium or large size. Social media marketing involves marketing products and services on social media platforms i.e. Facebook, Twitter, Instagram, Google Plus, etc. Social media marketing does involve paid promotions, but it does provide an option for free marketing so why not give it a go at the initial stages of your business development.

Social Media Marketing involves creating business / company account on social media sites, bringing traffic onto your accounts / pages, and posting your products and services.

  1. Blog for Business:

Blogs are best way to engage your audience by keep them posting about your products and services. You should focus on writing great quality content regarding your products and services. Readers always like to read something unique and informational so utilize this free platform of marketing and promotions in a good way. Another point to consider here is posting the blogs posts consistently. Consistency and quality content are key to get more traffic and ultimately more customers for your business. And the best part about blogs is, it’s free and would cost you nothing.

  1. Email Marketing:

Email marketing involves writing useful content, formatting it in the form of emails and sending it to intend audience. In this world of technology where everything comes with advantages and disadvantages, email marketing has more benefits. By far, it is considered as the best promotional activity for online promotions and off course it’s free.

Email marketing do involve getting permission of the users before sending them any email, but you can do so by proving a subscription button onto your website where people can subscribe to your newsletter and other marketing stuff and in return you get the permission to contact them and send them marketing material through emails and other media depending upon their preferences. Once the users are subscribed on your website, you will have record of their information and can use this information for future communications. Landing page stated in each your email message should be developed accordingly. Moreover, you can read https://landingi.com/blog/a-guide-to-email-marketing-landing-pages to pick up some creative email landing page design ideas.It’s a best way to communicating with your customers and audience by first getting their permission and then sending them relevant material.

  1. Post videos on YouTube: 

YouTube network is expanding rapidly and considered as the most authentic and most visited platform where people watch the videos of their choice. There are a lot of YouTube channels where people upload their videos and then their subscribers or new users watch them free of cost. Some videos do require you to pay first in order to watch them and mainly the video content is free to watch.

Creating a YouTube channel is a good idea for the start-up business who can’t afford to spend huge amounts of money on paid promotions. Making business related videos and posting them on YouTube has helped many businesses in increasing their clients and boosting their business. Main focus point of YouTube promotions should be quality content and consistency is also very important. Always create informational and engaging videos for your YouTube channel so that people keep visiting your channel.

  1. Register with Online Business Registries: 

You can find lots of online business registries where people register their businesses in order to be accessible to new customers. Sometime people search online for the required products and services, and such business registries show them the results with all the available businesses who can meet their needs by providing their required products and services, registering your business online with such directories increases your chances of appearing in the search results and hence plays an important role in getting new customers for the business.

The best part of joining such business directories is, it’s free and would not cost you money. You can keep searching for newly build directories and join all of them so that you can get maximum exposure from this online promotional technique. 

  1. Google My Business Listing: 

Last but not least option of doing online marketing for free is creating Google My Business listing which can be very helpful for building a newly established small size business. Create a listing on Google business listings portal with correct information about your business location, working hours, and business name, because wrong information sometimes can put your customers off and leave a bad impact on them.

First time customers usually check your business online before actually visiting you, so adding the correct address on Google business account is essential.


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About the Author

- Rupesh Singh is freelance writer and founder of moneyoutline.com You can follow him on Google + & Facebook.

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