Published On: Thu, Oct 26th, 2017

How to Further Your Career by Understanding the Senior Demographic

Furthering your career is the only way that you can make more money and reach your goals. Doing a good job at work isn’t enough to guarantee you a promotion. You need to go above and beyond if you want to make it. You need to have a list of skills that make you an invaluable employee. You need to know about your target demographics, and the largest growing demographic are entering their senior years.

photo courtesy of Greenberg Health

If you want to further your career, you need to:

Further Your Knowledge

There are so many skills and degrees that people don’t immediately think of, but once you explain it they immediately understand the value. These degrees are the ones that help companies better understand the how and why of things like their Internet presence or their demographics. For instance, you can get a gerontology online PhD while you’re working, and once you’ve achieved it you could petition your employer for a new role that allows them to better understand their demographic. Otherwise, you could find another job with a company who does value the expertise that you can provide. Seniors make up for a lot of the consumer population, and knowing and being able to cater to their needs will be a huge selling point to any company.

Apply Your Knowledge

You don’t need to work at a nursing home or at a care facility – you just need to convince your employer of the potential of those who are 65+. This demographic is full of untapped and unrealized potential. Young people today don’t have money to spare, so marketing to them is difficult and a constant battle. Market to seniors who have savings, free time, and can be turned to loyal customers by using your gerontology PhD to create a unique and valuable customer experience for them. Or, similarly, you can use your doctorate to teach others. Either way, you are changing the world for the better.

Getting a doctorate will either make you a world leader in the business industry, or it will make you an educator and researcher in academic circles. Either way, you will help people and help change society to better help those in dire need of assistance.

Be Proactive

The world is always changing, which is why you should always strive to improve yourself. There are two ways that you can further your qualifications. Both ways, however, require that you do research and keep an ear open for conventions, classes or courses, or even new books that will teach you invaluable information about your industry. Getting your PhD isn’t enough – new information will always arise, and you should aim to be on top of the new studies and theories that are published. You can either fund yourself, or you can petition your employer to send you on the behalf of the company. Your employer will always want his or her company to be on the cutting edge, so there’s a good chance that he or she will be willing to pay for you to get these further qualifications, publications, and more.

Always work on updating your qualifications so that you’re always a leader in your field. To truly further your career, however, gain a qualification in an area that people need, but not many people have. The goal is to become an industry leader and become invaluable to any employer, whether that is a businessman or a university.

Author: Carol Trehearn

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